Showing posts from 2015

Guerrilla Marketing and Promotion for Authors

Tactic #1. Develop and leverage your social influencer group

Before beginning a social media campaign to create buzz, it's important to have a list in hand for outreach. This requires some level of interaction before the campaign begins. Bloggers are more likely to be responsive if you've had previous contact with them, and your Twitter and Facebook followers are more likely to react if you've provided value to them in the past.

The MarketingSherpa 2010 Social Media Marketing Benchmark Report found blogger relations to be both the most effective, and requiring the most effort of social marketing tactics.

Horowitz explained how he created his list:

"When I wrote the book proposal, I went through my mental Rolodex and thought about: Who are the people whose stuff I read? Whose stuff I comment on? Who are the people I know personally because I met them at a conference, or reviewed their book, or something? I put together a very large list of who I can reach two or three year…


Dao Shu  Kamae No Kata

On Suicide

Suicide is not subject matter that most people want to talk about. I'm tackling the issue head on with my new book 'A Golden Heart', giving hope to those who are lost. 
In America, n average of 101.1 individuals per day (one per 14.2 minutes)will die by suicide.
Males complete suicide at a rate3 .85 times that of females; however, females attempt suicide three times more often than males.
The vast majority of individuals who are suicidal often display clues and warning signs.

Suicide is the 10th leading cause of death, with a rate of 12.0 per 100,000.
Mental health diagnoses are generally associated with a higher rate of suicide. The risk for suicide is increase in depressed individuals.

(ages 15-24):

Suicide is the third leading cause of death; only accidents and homicides are more frequent.
One youth completes suicide every 2 hours, which is about 12 each day.
For every completed suicide by youth, it is estimated that 100 to 200 attempts are made.

The 2010 rate was 10.4…

A Golden Heart: Journey to Equilibrium (Preview)

A quick preview of my book A Golden Heart: Journey to Equilibrium  I've been writing through a lot of struggle. Thirty years of research, notes, and real life experiences of myself and my girlfriend are in the book.  I went through bullying, bankruptcy, foreclosure, poverty, unemployment, homelessness, and had a gun pulled on me. My girlfriend survived typhoid fever, escaped a revolution in the Philippians and moved to the United States, overcoming more immense struggle in California.

I know what it's like to feel unwanted. I was an outcast, and bullied at high school. I had a speech impediment. Later in life as I became successful in sales and starting businesses in my twenties I developed an ego to make up for the lack of attention I received. This led to a divorce, a DUI, bankruptcy, and a foreclosure. I was ready to take my own life. It felt like I had failed in life and had no purpose anymore. Now that I made it through that struggle and learned that happiness comes from…