tag:blogger.com,1999:blog-35106038604035272562024-02-19T01:35:20.847-08:00Mike Will DowneyFilm, Music, and BusinessMichael William Downeyhttp://www.blogger.com/profile/01192190799265745266noreply@blogger.comBlogger48125tag:blogger.com,1999:blog-3510603860403527256.post-19299877621138050442019-12-30T16:35:00.001-08:002019-12-30T16:35:07.351-08:00The Emotional Journey to Creating Anything Great<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUX8eCZ2c5qr1hkUWohWNug7LUYxPBbE-YPXZFfDTvMYQiaWG55y2TZarjxGAf_3PsdlCv9sYbmpcfQe_U-j4sBrXNwAw9o-s1ww7Ptvnp4UtpaxrxCMViM0_REuQ5VI_FfYIAcOeAcJk/s1600/EmotionalJourneyCreatingAnythingGreat.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="522" data-original-width="964" height="346" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUX8eCZ2c5qr1hkUWohWNug7LUYxPBbE-YPXZFfDTvMYQiaWG55y2TZarjxGAf_3PsdlCv9sYbmpcfQe_U-j4sBrXNwAw9o-s1ww7Ptvnp4UtpaxrxCMViM0_REuQ5VI_FfYIAcOeAcJk/s640/EmotionalJourneyCreatingAnythingGreat.PNG" width="640" /></a></div>
<br />Michael William Downeyhttp://www.blogger.com/profile/01192190799265745266noreply@blogger.com0tag:blogger.com,1999:blog-3510603860403527256.post-48824904234837682312019-12-29T14:11:00.001-08:002019-12-29T14:11:40.625-08:00Zedd - Clarity (feat. Foxes) COVER by YEN<iframe allowfullscreen="" frameborder="0" height="270" src="https://www.youtube.com/embed/lcJnZ4B5RN4" width="480"></iframe>Michael William Downeyhttp://www.blogger.com/profile/01192190799265745266noreply@blogger.com0tag:blogger.com,1999:blog-3510603860403527256.post-19429726836825421952018-04-22T22:07:00.002-07:002018-04-22T22:13:08.641-07:00Humanity in creative digital advertising trendsWe live in a time flush with technology, and we are in a perpetual effort to keep up.<br />
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Truly creative digital advertising trends also have to keep pace. In fact, you could argue that the definition of creative advertising is to stay a step ahead of the pace.
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In the coming year, we can expect more augmented reality. We can expect digital video advertising in our messenger apps. Advertisers and content creators need to find new ways to cut through the noise and connect.</div>
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Again, we ask: how?</div>
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Cut through it all by connecting to the humans behind the devices.</div>
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<span class="tve_image_frame" style="box-sizing: border-box; display: block; line-height: 20.9px; max-width: 100%; position: relative; width: 700px;"><img alt="Top Creative Digital Advertising Trends - Star Wars and playing make believe" class="tve_image wp-image-32860" data-id="32860" height="817" sizes="(max-width: 1400px) 100vw, 1400px" src="https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Star-Wars-and-playing-make-believe.jpg?x25081" srcset="https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Star-Wars-and-playing-make-believe.jpg 1400w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Star-Wars-and-playing-make-believe-300x175.jpg 300w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Star-Wars-and-playing-make-believe-768x448.jpg 768w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Star-Wars-and-playing-make-believe-1024x598.jpg 1024w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Star-Wars-and-playing-make-believe-585x341.jpg 585w" style="backface-visibility: hidden; border-radius: 3px !important; border: 0px; box-shadow: none; box-sizing: border-box; display: block; height: auto; margin: 0px 15px 15px 0px; max-width: 100%; min-height: 1px; padding: 0px; position: relative; vertical-align: middle; width: 700px; z-index: 100;" title="Top Creative Digital Advertising Trends - Star Wars and playing make believe" width="1400" /></span></div>
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<em style="box-sizing: border-box;">Star Wars may be a multibillion-dollar industry, but isn’t it just about the kid in us all playing make-believe?</em></div>
Show off the tech, but connect to who we are.</div>
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<div class="thrv_responsive_video thrv_wrapper" data-css="tve-u-16120f956b6" data-type="youtube" data-url="https://www.youtube.com/watch?v=DoS7VwKd0Ys" style="border: 0px !important; box-sizing: border-box; float: none; margin-bottom: 0px !important; margin-left: auto; margin-right: auto; margin-top: 0px !important; max-height: 100%; max-width: 100%; min-width: 20px; padding: 0px !important; width: 700px;">
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<iframe allowfullscreen="" data-code="DoS7VwKd0Ys" data-provider="youtube" data-src="https://www.youtube.com/embed/DoS7VwKd0Ys?rel=1&modestbranding=0&controls=1&showinfo=1&fs=1&wmode=transparent" frameborder="0" id="widget2" src="https://www.youtube.com/embed/DoS7VwKd0Ys?rel=1&modestbranding=0&controls=1&showinfo=1&fs=1&wmode=transparent&enablejsapi=1&origin=https:%2F%2Fwww.studiobinder.com" style="box-sizing: border-box; display: block; height: 393.75px; left: 0px; max-width: 100%; position: absolute; top: 0px; width: 700px;"></iframe></div>
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<em style="box-sizing: border-box;">Connecting the product to a diverse range of ages and backgrounds is a trend in the advertising industry</em></div>
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This ad for the <a href="https://www.theverge.com/2017/12/11/16762638/pixel-augmented-reality-stickers-google-launch" style="background-color: transparent; box-sizing: border-box; color: #11a0f8; font-family: inherit; text-decoration-line: none; word-wrap: break-word;" target="_blank">Google pixel 2 AR </a>Last Jedi stickers is immensely effective. Look at all the dots they connect.</div>
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Love of fantasy. Nostalgia for the IP of <a href="http://www.starwars.com/" style="background-color: transparent; box-sizing: border-box; color: #11a0f8; font-family: inherit; text-decoration-line: none; word-wrap: break-word;" target="_blank">Star Wars</a>. Diversity. Our mobiles devices. They are also advertising technology trends.</div>
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Despite incorporating all of that, the Google Pixel 2 AR is still just scratching the surface.</div>
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For a much deeper cut through the tech and to the bone of our humanity, take a look at this ad from Samsung India.</div>
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<iframe allowfullscreen="" data-code="779KwjAYTeQ" data-provider="youtube" data-src="https://www.youtube.com/embed/779KwjAYTeQ?rel=1&modestbranding=0&controls=1&showinfo=1&fs=1&wmode=transparent" frameborder="0" id="widget4" src="https://www.youtube.com/embed/779KwjAYTeQ?rel=1&modestbranding=0&controls=1&showinfo=1&fs=1&wmode=transparent&enablejsapi=1&origin=https:%2F%2Fwww.studiobinder.com" style="box-sizing: border-box; display: block; height: 393.75px; left: 0px; max-width: 100%; position: absolute; top: 0px; width: 700px;"></iframe></div>
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<em style="box-sizing: border-box;">This one is both immensely popular, and an excellent indication of creative digital advertising trends</em></div>
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With over 150 million views now this was one of the best creative advertisements of the last year.</div>
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The story is simple. A service tech for Samsung goes out to a remote location to fix a customers device. What happens from there is unexpected.</div>
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What Samsung touches on here is the ability to find the humanity in our technology. To put the human experience first. The power of the emotion drives the effective ad.</div>
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Here is another good advertisement in much the same vein:</div>
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<iframe allowfullscreen="" data-code="NeMF7ZbAZ-s" data-provider="youtube" data-src="https://www.youtube.com/embed/NeMF7ZbAZ-s?rel=1&modestbranding=0&controls=1&showinfo=1&fs=1&wmode=transparent" frameborder="0" id="widget6" src="https://www.youtube.com/embed/NeMF7ZbAZ-s?rel=1&modestbranding=0&controls=1&showinfo=1&fs=1&wmode=transparent&enablejsapi=1&origin=https:%2F%2Fwww.studiobinder.com" style="box-sizing: border-box; display: block; height: 393.75px; left: 0px; max-width: 100%; position: absolute; top: 0px; width: 700px;"></iframe></div>
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<em style="box-sizing: border-box;">Good advertisements like this one give us hope about a person or situation</em></div>
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The tech of the future is front and center again in <a href="http://www.jetsoncreative.com/apps/" style="background-color: transparent; box-sizing: border-box; color: #11a0f8; font-family: inherit; text-decoration-line: none; word-wrap: break-word;" target="_blank">the magic window </a>device. The purpose? To help an isolated and sick child. We learn a little about how the tech works.</div>
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<span class="tve_image_frame" style="box-sizing: border-box; display: block; line-height: 20.9px; max-width: 100%; position: relative; width: 700px;"><img alt="Top Creative Digital Advertising Trends - Highlighting new technology" class="tve_image wp-image-32862" data-id="32862" height="806" sizes="(max-width: 1400px) 100vw, 1400px" src="https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Highlighting-new-technology.jpeg?x25081" srcset="https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Highlighting-new-technology.jpeg 1400w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Highlighting-new-technology-300x173.jpeg 300w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Highlighting-new-technology-768x442.jpeg 768w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Highlighting-new-technology-1024x590.jpeg 1024w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Highlighting-new-technology-585x337.jpeg 585w" style="backface-visibility: hidden; border-radius: 3px !important; border: 0px; box-shadow: none; box-sizing: border-box; display: block; height: auto; margin: 0px 15px 15px 0px; max-width: 100%; min-height: 1px; padding: 0px; position: relative; vertical-align: middle; width: 700px; z-index: 100;" title="Top Creative Digital Advertising Trends - Highlighting new technology" width="1400" /></span></div>
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<em style="box-sizing: border-box;">Another creative digital advertising trend is highlighting new technology</em></div>
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More important than that we learn how it can help someone in need. Is that the only purpose of the magic window?</div>
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No. Of course not. It's the right one to lead with given this creative strategy in advertising.</div>
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What is digital advertising?</span></h2>
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Before we go much further let’s answer this question.</div>
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Digital advertising, or digital marketing, is marketing products to consumers primarily through the internet, mobile phones and other digital media.</div>
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To put it another way, digital advertising ISN’T a commercial on TV, or the radio. It isn’t an ad you see in print, or in some sort of poster form. Digital advertising just what it sounds like. Advertising that happens in a digital space.</div>
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<a href="https://en.wikipedia.org/wiki/Digital_marketing" style="background-color: transparent; box-sizing: border-box; color: #11a0f8; font-family: inherit; text-decoration-line: none; word-wrap: break-word;" target="_blank">This Wikipedia entry on digital marketing</a> is a good deeper dive. This is also a cool breakdown of <a href="https://www.thebalance.com/the-different-forms-of-digital-advertising-38451" style="background-color: transparent; box-sizing: border-box; color: #11a0f8; font-family: inherit; text-decoration-line: none; word-wrap: break-word;" target="_blank">the different forms of digital advertising</a>.</div>
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If you have concepts for a digital campaign in mind, you’d be best served to put it all together into what is called <a href="https://www.studiobinder.com/blog/best-creative-brief-template-video-agencies-free-download/" style="background-color: transparent; box-sizing: border-box; color: #11a0f8; font-family: inherit; text-decoration-line: none; word-wrap: break-word;">a creative brief.</a></div>
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<div class="thrv_wrapper thrv_heading" style="background-color: white; border: 0px !important; box-sizing: content-box; color: #4c5359; font-family: Domine; font-size: 19px; margin: 0px; min-width: 20px; padding: 0px !important;">
<span style="box-sizing: border-box; font-weight: 700;"></span><br />
<h2 dir="ltr" style="box-sizing: border-box; color: #212426; font-family: "Open Sans"; font-size: 36px; font-weight: 400; line-height: normal !important; margin: 0px 0px 20px; padding: 15px 0px 0px; transition: all 0.3s ease-in-out;">
<span style="box-sizing: border-box; font-weight: 700;">
The best creative advertisements feature diversity</span></h2>
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<div style="box-sizing: border-box; line-height: 1.8; margin-bottom: 3.6rem;">
Diversity is a hot-button issue in our society once more. Our mobile devices plug us into the news, even if filtered via Facebook.</div>
<div style="box-sizing: border-box; line-height: 1.8; margin-bottom: 3.6rem;">
This has made us more aware. Aware of how we are different, and how we are treated differently.</div>
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Using our diversity as a springboard for creative advertising ideas works. Not just our diversity in background, but also our diversity in thought.</div>
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Take a look at this spot from Heineken:</div>
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<div class="thrv_responsive_video thrv_wrapper" data-type="youtube" data-url="https://youtu.be/8wYXw4K0A3g" style="border: 0px !important; box-sizing: border-box; margin-bottom: 0px !important; margin-left: auto; margin-right: auto; margin-top: 0px !important; max-height: 100%; max-width: 100%; min-width: 20px; padding: 0px !important; width: 700px;">
<div class="tve_responsive_video_container" style="box-sizing: border-box; height: 0px; overflow: hidden; padding-bottom: 393.75px; position: relative;">
<div class="video_overlay" style="box-sizing: border-box; cursor: pointer;">
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<iframe allowfullscreen="" data-code="8wYXw4K0A3g" data-provider="youtube" data-src="https://www.youtube.com/embed/8wYXw4K0A3g?rel=1&modestbranding=0&controls=1&showinfo=1&fs=1&wmode=transparent" frameborder="0" id="widget8" src="https://www.youtube.com/embed/8wYXw4K0A3g?rel=1&modestbranding=0&controls=1&showinfo=1&fs=1&wmode=transparent&enablejsapi=1&origin=https:%2F%2Fwww.studiobinder.com" style="box-sizing: border-box; display: block; height: 393.75px; left: 0px; max-width: 100%; position: absolute; top: 0px; width: 700px;"></iframe></div>
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<div class="thrv_wrapper thrv_text_element tve_empty_dropzone" data-css="tve-u-16120fc3df2" style="border: 0px !important; box-sizing: border-box; margin: 0px; min-width: 20px; padding: 0px !important;">
<div align="right" data-css="tve-u-16120b22232" style="box-sizing: border-box; font-size: 14px !important; line-height: 1.8; margin-bottom: 3.6rem;">
<em style="box-sizing: border-box;">The best creative advertisements surprise us.</em></div>
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<div style="box-sizing: border-box; line-height: 1.8; margin-bottom: 3.6rem;">
Bring together people with extreme differences. Ones that tap directly into the most hotly contested issues of today.</div>
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Then show them connect. The future of advertising may in part be debunking what we think separates us.</div>
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<div class="thrv_wrapper tve_image_caption" data-css="tve-u-16120a795a6" style="border: 0px !important; box-shadow: none; box-sizing: border-box; float: none; margin-bottom: 0px !important; margin-left: auto; margin-right: auto; margin-top: 0px !important; max-width: 100%; padding: 0px; width: 1100px;">
<span class="tve_image_frame" style="box-sizing: border-box; display: block; line-height: 20.9px; max-width: 100%; position: relative; width: 700px;"><img alt="Top Creative Digital Advertising Trends - Using the product to bridge a gap between two people" class="tve_image wp-image-32863" data-id="32863" height="514" sizes="(max-width: 1100px) 100vw, 1100px" src="https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Using-the-product-to-bridge-a-gap-between-two-people.jpeg?x25081" srcset="https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Using-the-product-to-bridge-a-gap-between-two-people.jpeg 1100w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Using-the-product-to-bridge-a-gap-between-two-people-300x140.jpeg 300w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Using-the-product-to-bridge-a-gap-between-two-people-768x359.jpeg 768w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Using-the-product-to-bridge-a-gap-between-two-people-1024x478.jpeg 1024w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Using-the-product-to-bridge-a-gap-between-two-people-585x273.jpeg 585w" style="backface-visibility: hidden; border-radius: 3px !important; border: 0px; box-shadow: none; box-sizing: border-box; display: block; height: auto; margin: 0px 15px 15px 0px; max-width: 100%; min-height: 1px; padding: 0px; position: relative; vertical-align: middle; width: 700px; z-index: 100;" title="Top Creative Digital Advertising Trends - Using the product to bridge a gap between two people" width="1100" /></span></div>
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<em style="box-sizing: border-box;">This creative digital advertising trend uses the product to bridge a gap between two people</em></div>
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<div style="box-sizing: border-box; line-height: 1.8; margin-bottom: 3.6rem;">
As our political and social landscape becomes even more fractured, more ads will seek to comfort us. They slip their product in, suggesting that it is the salve to our rash of troubled times.</div>
<div style="box-sizing: border-box; line-height: 1.8; margin-bottom: 3.6rem;">
Check out this Nike ad:</div>
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<div class="thrv_responsive_video thrv_wrapper" data-type="youtube" data-url="https://www.youtube.com/watch?time_continue=28&v=_gq8PO9XK2Y" style="border: 0px !important; box-sizing: border-box; margin-bottom: 0px !important; margin-left: auto; margin-right: auto; margin-top: 0px !important; max-height: 100%; max-width: 100%; min-width: 20px; padding: 0px !important; width: 700px;">
<div class="tve_responsive_video_container" style="box-sizing: border-box; height: 0px; overflow: hidden; padding-bottom: 393.75px; position: relative;">
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<iframe allowfullscreen="" data-code="_gq8PO9XK2Y" data-provider="youtube" data-src="https://www.youtube.com/embed/_gq8PO9XK2Y?rel=1&modestbranding=0&controls=1&showinfo=1&fs=1&wmode=transparent" frameborder="0" id="widget10" src="https://www.youtube.com/embed/_gq8PO9XK2Y?rel=1&modestbranding=0&controls=1&showinfo=1&fs=1&wmode=transparent&enablejsapi=1&origin=https:%2F%2Fwww.studiobinder.com" style="box-sizing: border-box; display: block; height: 393.75px; left: 0px; max-width: 100%; position: absolute; top: 0px; width: 700px;"></iframe></div>
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<div class="thrv_wrapper thrv_text_element tve_empty_dropzone" data-css="tve-u-16120fc5b6a" style="border: 0px !important; box-sizing: border-box; margin: 0px; min-width: 20px; padding: 0px !important;">
<div data-css="tve-u-16120b36865" style="box-sizing: border-box; font-size: 14px !important; line-height: 1.8; margin-bottom: 3.6rem; text-align: right;">
<em style="box-sizing: border-box;">For Nike, pushing boundaries is one of their core creative advertising ideas</em></div>
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<div class="thrv_wrapper thrv_text_element tve_empty_dropzone" style="background-color: white; border: 0px !important; box-sizing: content-box; color: #4c5359; font-family: Domine; font-size: 19px; margin: 0px; min-width: 20px; padding: 0px !important;">
<div align="center" style="box-sizing: border-box; line-height: 1.8; margin-bottom: 3.6rem;">
<a href="https://www.nike.com/us/en_us/?ref=https%253A%252F%252Fwww.google.com%252F" style="background-color: transparent; box-sizing: border-box; color: #11a0f8; font-family: inherit; text-decoration-line: none; word-wrap: break-word;" target="_blank">Nike's</a> branding, via <a href="http://www.wk.com/" style="background-color: transparent; box-sizing: border-box; color: #11a0f8; font-family: inherit; text-decoration-line: none; word-wrap: break-word;" target="_blank">Wieden + Kennedy</a>, has always been about pushing boundaries. In this instance, the fields of play are the same, but the boundaries very different.</div>
<div style="box-sizing: border-box; line-height: 1.8; margin-bottom: 3.6rem;">
With an upbeat tone, this becomes an effective ad for suggesting the power of the individual. For celebrating diversity and breaking down barriers.</div>
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<span style="box-sizing: border-box; font-weight: 700;"></span><br />
<h2 dir="ltr" style="box-sizing: border-box; color: #212426; font-family: "Open Sans"; font-size: 36px; font-weight: 400; line-height: normal !important; margin: 0px 0px 20px; padding: 15px 0px 0px; transition: all 0.3s ease-in-out;">
<span style="box-sizing: border-box; font-weight: 700;">
Brand over product is a powerful creative digital advertising trend</span></h2>
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<div style="box-sizing: border-box; line-height: 1.8; margin-bottom: 3.6rem;">
It's time to ditch the big pitch. Sorry, Don Draper.</div>
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<div class="thrv_wrapper tve_image_caption" data-css="tve-u-16120a7d742" style="border: 0px !important; box-shadow: none; box-sizing: border-box; float: none; margin-bottom: 0px !important; margin-left: auto; margin-right: auto; margin-top: 0px !important; max-width: 100%; padding: 0px; width: 1400px;">
<span class="tve_image_frame" style="box-sizing: border-box; display: block; line-height: 20.9px; max-width: 100%; position: relative; width: 700px;"><img alt="Top Creative Digital Advertising Trends - Don Draper on the nose creative strategies in advertising" class="tve_image wp-image-32864" data-id="32864" height="788" sizes="(max-width: 1400px) 100vw, 1400px" src="https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Don-Draper-on-the-nose-creative-strategies-in-advertising.jpg?x25081" srcset="https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Don-Draper-on-the-nose-creative-strategies-in-advertising.jpg 1400w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Don-Draper-on-the-nose-creative-strategies-in-advertising-300x169.jpg 300w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Don-Draper-on-the-nose-creative-strategies-in-advertising-768x432.jpg 768w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Don-Draper-on-the-nose-creative-strategies-in-advertising-1024x576.jpg 1024w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Don-Draper-on-the-nose-creative-strategies-in-advertising-1200x675.jpg 1200w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Don-Draper-on-the-nose-creative-strategies-in-advertising-585x329.jpg 585w" style="backface-visibility: hidden; border-radius: 3px !important; border: 0px; box-shadow: none; box-sizing: border-box; display: block; height: auto; margin: 0px 15px 15px 0px; max-width: 100%; min-height: 1px; padding: 0px; position: relative; vertical-align: middle; width: 700px; z-index: 100;" title="Top Creative Digital Advertising Trends - Don Draper on the nose creative strategies in advertising" width="1400" /></span></div>
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<div align="right" data-css="tve-u-16120b88252" style="box-sizing: border-box; font-size: 14px !important; line-height: 1.8; margin-bottom: 3.6rem;">
<em style="box-sizing: border-box;">Sad Don Draper wants “on the nose” creative strategies in advertising.</em></div>
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<div style="box-sizing: border-box; line-height: 1.8; margin-bottom: 3.6rem;">
We're too savvy as consumers to go for the stuff that used to work. Weave your product into something bigger. Something we actually care about.</div>
<div style="box-sizing: border-box; line-height: 1.8; margin-bottom: 3.6rem;">
Take this piece from <a href="http://www.budweiser.com/" style="background-color: transparent; box-sizing: border-box; color: #11a0f8; font-family: inherit; text-decoration-line: none; word-wrap: break-word;" target="_blank">Budweiser</a>, part of a much larger trend:</div>
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<div class="thrv_responsive_video thrv_wrapper" data-type="youtube" data-url="https://www.youtube.com/watch?v=huQrvmrJbXk" style="border: 0px !important; box-sizing: border-box; margin-bottom: 0px !important; margin-left: auto; margin-right: auto; margin-top: 0px !important; max-height: 100%; max-width: 100%; min-width: 20px; padding: 0px !important; width: 700px;">
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<iframe allowfullscreen="" data-code="huQrvmrJbXk" data-provider="youtube" data-src="https://www.youtube.com/embed/huQrvmrJbXk?rel=1&modestbranding=0&controls=1&showinfo=1&fs=1&wmode=transparent" frameborder="0" id="widget12" src="https://www.youtube.com/embed/huQrvmrJbXk?rel=1&modestbranding=0&controls=1&showinfo=1&fs=1&wmode=transparent&enablejsapi=1&origin=https:%2F%2Fwww.studiobinder.com" style="box-sizing: border-box; display: block; height: 393.75px; left: 0px; max-width: 100%; position: absolute; top: 0px; width: 700px;"></iframe></div>
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<div class="thrv_wrapper thrv_text_element tve_empty_dropzone" data-css="tve-u-16120fc76c1" style="border: 0px !important; box-sizing: border-box; margin: 0px; min-width: 20px; padding: 0px !important;">
<div data-css="tve-u-16120b8e02a" style="box-sizing: border-box; font-size: 14px !important; line-height: 1.8; margin-bottom: 3.6rem; text-align: right;">
<em style="box-sizing: border-box;">Effective advertising isn’t always about the product.</em></div>
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<div align="center" style="box-sizing: border-box; line-height: 1.8; margin-bottom: 3.6rem;">
<em style="box-sizing: border-box;"></em>What happens here is Adam Driver delivers some good news to a fellow service veteran and his family. It's emotional. It's apolitical. It's an effective advertisement.</div>
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<span class="tve_image_frame" style="box-sizing: border-box; display: block; line-height: 20.9px; max-width: 100%; position: relative; width: 700px;"><img alt="Top Creative Digital Advertising Trends - Best creative ads end in an unironic group hug" class="tve_image wp-image-32865" data-id="32865" height="1010" sizes="(max-width: 1400px) 100vw, 1400px" src="https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Best-creative-ads-end-in-an-unironic-group-hug.jpeg?x25081" srcset="https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Best-creative-ads-end-in-an-unironic-group-hug.jpeg 1400w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Best-creative-ads-end-in-an-unironic-group-hug-300x216.jpeg 300w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Best-creative-ads-end-in-an-unironic-group-hug-768x554.jpeg 768w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Best-creative-ads-end-in-an-unironic-group-hug-1024x739.jpeg 1024w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Best-creative-ads-end-in-an-unironic-group-hug-585x422.jpeg 585w" style="backface-visibility: hidden; border-radius: 3px !important; border: 0px; box-shadow: none; box-sizing: border-box; display: block; height: auto; margin: 0px 15px 15px 0px; max-width: 100%; min-height: 1px; padding: 0px; position: relative; vertical-align: middle; width: 700px; z-index: 100;" title="Top Creative Digital Advertising Trends - Best creative ads end in an unironic group hug" width="1400" /></span></div>
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<em style="box-sizing: border-box;">Some of the best creative advertisements end in a non-forced, unironic group hug</em></div>
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It's got nothing to do with beer. Unlike the Heineken spot, they don't even clink glasses at the end to celebrate what's happened. Even that would be too gauche in this context.</div>
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They just hug. The creative advertising idea here is that the moment is bigger than the product.</div>
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All Budweiser did here is take an initiative and put its brand on the 'event'. This is an emerging creative trend in digital video advertising.</div>
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Here is another powerful example in the same vein from <a href="https://always.com/en-us/shop-products" style="background-color: transparent; box-sizing: border-box; color: #11a0f8; font-family: inherit; text-decoration-line: none; word-wrap: break-word;" target="_blank">Always</a>:</div>
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<div class="thrv_responsive_video thrv_wrapper" data-type="youtube" data-url="https://www.youtube.com/watch?v=XjJQBjWYDTs" style="border: 0px !important; box-sizing: border-box; margin-bottom: 0px !important; margin-left: auto; margin-right: auto; margin-top: 0px !important; max-height: 100%; max-width: 100%; min-width: 20px; padding: 0px !important; width: 700px;">
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<iframe allowfullscreen="" data-code="XjJQBjWYDTs" data-provider="youtube" data-src="https://www.youtube.com/embed/XjJQBjWYDTs?rel=1&modestbranding=0&controls=1&showinfo=1&fs=1&wmode=transparent" frameborder="0" id="widget14" src="https://www.youtube.com/embed/XjJQBjWYDTs?rel=1&modestbranding=0&controls=1&showinfo=1&fs=1&wmode=transparent&enablejsapi=1&origin=https:%2F%2Fwww.studiobinder.com" style="box-sizing: border-box; display: block; height: 393.75px; left: 0px; max-width: 100%; position: absolute; top: 0px; width: 700px;"></iframe></div>
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<em style="box-sizing: border-box;">Note the creative digital advertising trend of minimizing the product to focus on a message</em></div>
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Again, notice the absence of product. We don't need a hard sell on why we should use Always. Instead, we got an exploration of how we treat girls and women.</div>
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One that we won't forget.</div>
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This creative digital advertising trend doesn't have to tug at our heartstrings.</div>
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<div class="thrv_responsive_video thrv_wrapper" data-type="youtube" data-url="https://www.youtube.com/watch?v=xr0U3lFxUyQ" style="border: 0px !important; box-sizing: border-box; margin-bottom: 0px !important; margin-left: auto; margin-right: auto; margin-top: 0px !important; max-height: 100%; max-width: 100%; min-width: 20px; padding: 0px !important; width: 700px;">
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<iframe allowfullscreen="" data-code="xr0U3lFxUyQ" data-provider="youtube" data-src="https://www.youtube.com/embed/xr0U3lFxUyQ?rel=1&modestbranding=0&controls=1&showinfo=1&fs=1&wmode=transparent" frameborder="0" id="widget16" src="https://www.youtube.com/embed/xr0U3lFxUyQ?rel=1&modestbranding=0&controls=1&showinfo=1&fs=1&wmode=transparent&enablejsapi=1&origin=https:%2F%2Fwww.studiobinder.com" style="box-sizing: border-box; display: block; height: 393.75px; left: 0px; max-width: 100%; position: absolute; top: 0px; width: 700px;"></iframe></div>
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<em style="box-sizing: border-box;">The best creative digital advertisements connect people of different walks of life to one product</em></div>
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In this case, the product comes up at the end. Most of the ad focuses on regular people, people like us.</div>
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The common thread weaving through each of these creative trends is connecting people. People connect in the ads, but the ads connect to us as people.</div>
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<span class="tve_image_frame" style="box-sizing: border-box; display: block; line-height: 20.9px; max-width: 100%; position: relative; width: 700px;"><img alt="Top Creative Digital Advertising Trends - Advertising is a chance to make us feel more human" class="tve_image wp-image-32866" data-id="32866" height="650" sizes="(max-width: 1400px) 100vw, 1400px" src="https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Advertising-is-a-chance-to-make-us-feel-more-human.jpeg?x25081" srcset="https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Advertising-is-a-chance-to-make-us-feel-more-human.jpeg 1400w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Advertising-is-a-chance-to-make-us-feel-more-human-300x139.jpeg 300w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Advertising-is-a-chance-to-make-us-feel-more-human-768x357.jpeg 768w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Advertising-is-a-chance-to-make-us-feel-more-human-1024x475.jpeg 1024w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Advertising-is-a-chance-to-make-us-feel-more-human-585x272.jpeg 585w" style="backface-visibility: hidden; border-radius: 3px !important; border: 0px; box-shadow: none; box-sizing: border-box; display: block; height: auto; margin: 0px 15px 15px 0px; max-width: 100%; min-height: 1px; padding: 0px; position: relative; vertical-align: middle; width: 700px; z-index: 100;" title="Top Creative Digital Advertising Trends - Advertising is a chance to make us feel more human" width="1400" /></span></div>
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<em style="box-sizing: border-box;">What is digital advertising? Lately, it’s a chance to make us feel more human.</em></div>
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Again, amid the growth of technology something very human demands a voice. The view counts for these ads state as much in plain numbers.</div>
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Can the best creative advertisements save the world?</span></h2>
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Eh... don't bet on it.</div>
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Yet many of the best creative advertisements out there right now are also agents for social change.</div>
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There are many possible reasons why. One could be our current climate. One could be that a popular demographic is young people. They are very active in the mobile and digital spaces.</div>
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In either case, this campaign for the <a href="https://www.nytimes.com/" style="background-color: transparent; box-sizing: border-box; color: #11a0f8; font-family: inherit; text-decoration-line: none; word-wrap: break-word;" target="_blank">New York Times</a> attempts to address a lot of the chaos around us.</div>
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<iframe allowfullscreen="" data-code="gY0Fdz350GE" data-provider="youtube" data-src="https://www.youtube.com/embed/gY0Fdz350GE?rel=1&modestbranding=0&controls=1&showinfo=1&fs=1&wmode=transparent" frameborder="0" id="widget18" src="https://www.youtube.com/embed/gY0Fdz350GE?rel=1&modestbranding=0&controls=1&showinfo=1&fs=1&wmode=transparent&enablejsapi=1&origin=https:%2F%2Fwww.studiobinder.com" style="box-sizing: border-box; display: block; height: 393.75px; left: 0px; max-width: 100%; position: absolute; top: 0px; width: 700px;"></iframe></div>
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<em style="box-sizing: border-box;">Addressing the turmoil of the time is a major creative digital advertising trend</em></div>
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The implication is that the New York Times' role in good reporting is critical. Whatever you believe on that front, the presentation of the case is compelling.</div>
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It is also in line with the current creative digital advertising trends.</div>
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More subtle, but far more powerful is this excellent work from <a href="https://us.pg.com/" style="background-color: transparent; box-sizing: border-box; color: #11a0f8; font-family: inherit; text-decoration-line: none; word-wrap: break-word;" target="_blank">Procter and Gamble</a>.</div>
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<div class="thrv_responsive_video thrv_wrapper" data-type="youtube" data-url="https://www.youtube.com/watch?v=ovY6yjTe1LE" style="border: 0px !important; box-sizing: border-box; margin-bottom: 0px !important; margin-left: auto; margin-right: auto; margin-top: 0px !important; max-height: 100%; max-width: 100%; min-width: 20px; padding: 0px !important; width: 700px;">
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<iframe allowfullscreen="" data-code="ovY6yjTe1LE" data-provider="youtube" data-src="https://www.youtube.com/embed/ovY6yjTe1LE?rel=1&modestbranding=0&controls=1&showinfo=1&fs=1&wmode=transparent" frameborder="0" id="widget20" src="https://www.youtube.com/embed/ovY6yjTe1LE?rel=1&modestbranding=0&controls=1&showinfo=1&fs=1&wmode=transparent&enablejsapi=1&origin=https:%2F%2Fwww.studiobinder.com" style="box-sizing: border-box; display: block; height: 393.75px; left: 0px; max-width: 100%; position: absolute; top: 0px; width: 700px;"></iframe></div>
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<em style="box-sizing: border-box;">This is one of the best creative advertisements out there</em></div>
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Procter and Gamble is a massive American multi-national. Yet no product is being sold here at all.</div>
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Rather Procter and Gamble is doing some branding. Addressing racial intolerance as it affects and endangers children humanizes the multinational. It creates a rush of powerful deep feelings where otherwise none would exist.</div>
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How many Americans even know what products Procter & Gamble creates? They won't know more after watching this ad.</div>
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They might feel something they didn't. They might care about someone they didn't. That is the creative digital advertising trend we are really starting to see a great deal of.</div>
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And they might look at Procter & Gamble in a different light. At least, that might be the idea.</div>
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<div class="thrv_wrapper thrv_contentbox_shortcode thrv-content-box" data-css="tve-u-16120a8a3da" style="background-color: white; border: 0px !important; box-sizing: border-box; color: #4c5359; font-family: Domine; font-size: 19px; margin-bottom: 50px !important; margin-top: 50px !important; min-height: 10px; min-width: 10px; padding: 0px !important; position: relative; transform: translate3d(0px, 0px, 0px) !important;">
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<div class="thrv_wrapper tve_image_caption" data-css="tve-u-16120a8a3d9" style="border: 0px !important; box-shadow: none; box-sizing: border-box; float: none; margin-bottom: 0px !important; margin-left: auto; margin-right: auto; margin-top: 0px !important; max-width: 100%; padding: 0px; width: 1400px;">
<span class="tve_image_frame" style="box-sizing: border-box; display: block; line-height: 20.9px; max-width: 100%; position: relative; width: 700px;"><img alt="Top Creative Digital Advertising Trends - Hardships so many children face" class="tve_image wp-image-32868" data-id="32868" height="600" sizes="(max-width: 1400px) 100vw, 1400px" src="https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Hardships-so-many-children-face.jpg?x25081" srcset="https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Hardships-so-many-children-face.jpg 1400w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Hardships-so-many-children-face-300x129.jpg 300w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Hardships-so-many-children-face-768x329.jpg 768w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Hardships-so-many-children-face-1024x439.jpg 1024w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Hardships-so-many-children-face-585x251.jpg 585w" style="backface-visibility: hidden; border-radius: 3px !important; border: 0px; box-shadow: none; box-sizing: border-box; display: block; height: auto; margin: 0px 15px 15px 0px; max-width: 100%; min-height: 1px; padding: 0px; position: relative; vertical-align: middle; width: 700px; z-index: 100;" title="Top Creative Digital Advertising Trends - Hardships so many children face" width="1400" /></span></div>
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<div align="right" data-css="tve-u-16120c07ae3" style="box-sizing: border-box; font-size: 14px !important; line-height: 1.8; margin-bottom: 3.6rem;">
<em style="box-sizing: border-box;">This advertisement brings into focus the many hardships so many children face.</em></div>
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<div style="box-sizing: border-box; line-height: 1.8; margin-bottom: 3.6rem;">
In a time of social unrest, corporations are choosing sides. Yet it isn't only altruism that leads corporations to social change.</div>
<div style="box-sizing: border-box; line-height: 1.8; margin-bottom: 3.6rem;">
Public outrage and boycotts may not make a dent in the bottom line, but they affect public perception. We know multinationals don’t have ethics.</div>
<div style="box-sizing: border-box; line-height: 1.8; margin-bottom: 3.6rem;">
Being in line with the views of younger demographics and newer customers is important.</div>
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<div class="thrv_wrapper thrv_heading" style="background-color: white; border: 0px !important; box-sizing: content-box; color: #4c5359; font-family: Domine; font-size: 19px; margin: 0px; min-width: 20px; padding: 0px !important;">
<span style="box-sizing: border-box; font-weight: 700;"></span><br />
<h2 dir="ltr" style="box-sizing: border-box; color: #212426; font-family: "Open Sans"; font-size: 36px; font-weight: 400; line-height: normal !important; margin: 0px 0px 20px; padding: 15px 0px 0px; transition: all 0.3s ease-in-out;">
<span style="box-sizing: border-box; font-weight: 700;">
Wrapping up: what makes the best advertisements the best?</span></h2>
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</span></div>
<div class="thrv_wrapper thrv_text_element tve_empty_dropzone" style="background-color: white; border: 0px !important; box-sizing: content-box; color: #4c5359; font-family: Domine; font-size: 19px; margin: 0px; min-width: 20px; padding: 0px !important;">
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While the trends, mediums, and messaging are ever-shifting, people seem to come back to the same things.</div>
<div style="box-sizing: border-box; line-height: 1.8; margin-bottom: 3.6rem;">
Feelings and themes of connectedness are going to continue to be what makes the best creative advertisements.</div>
<div style="box-sizing: border-box; line-height: 1.8; margin-bottom: 3.6rem;">
Acts of heroism, simple kindness, even silly things we all do each day connect us.</div>
<div style="box-sizing: border-box; line-height: 1.8; margin-bottom: 3.6rem;">
Even in the trivialness of our daily lives, we seek connections. Instagram launched this brilliant campaign that puts us all in the same little boat.</div>
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<div class="thrv_responsive_video thrv_wrapper" data-type="youtube" data-url="https://www.youtube.com/watch?v=P2JaKqdlrBg" style="border: 0px !important; box-sizing: border-box; margin-bottom: 0px !important; margin-left: auto; margin-right: auto; margin-top: 0px !important; max-height: 100%; max-width: 100%; min-width: 20px; padding: 0px !important; width: 700px;">
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<iframe allowfullscreen="" data-code="P2JaKqdlrBg" data-provider="youtube" data-src="https://www.youtube.com/embed/P2JaKqdlrBg?rel=1&modestbranding=0&controls=1&showinfo=1&fs=1&wmode=transparent" frameborder="0" id="widget22" src="https://www.youtube.com/embed/P2JaKqdlrBg?rel=1&modestbranding=0&controls=1&showinfo=1&fs=1&wmode=transparent&enablejsapi=1&origin=https:%2F%2Fwww.studiobinder.com" style="box-sizing: border-box; display: block; height: 393.75px; left: 0px; max-width: 100%; position: absolute; top: 0px; width: 700px;"></iframe></div>
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<div class="thrv_wrapper thrv_text_element tve_empty_dropzone" data-css="tve-u-16120fd13cb" style="border: 0px !important; box-sizing: border-box; margin: 0px; min-width: 20px; padding: 0px !important;">
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<em style="box-sizing: border-box;">This fun campaign connects to the exact same creative digital advertising trends the more somber ones do</em></div>
</div>
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Most of us aren’t launching space shuttles. We're launching pizza slices.</div>
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<span class="tve_image_frame" style="box-sizing: border-box; display: block; line-height: 20.9px; max-width: 100%; position: relative; width: 700px;"><img alt="Top Creative Digital Advertising Trends - Instagram and launching pizzas" class="tve_image wp-image-32869" data-id="32869" height="775" sizes="(max-width: 1400px) 100vw, 1400px" src="https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Instagram-and-launching-pizzas.jpg?x25081" srcset="https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Instagram-and-launching-pizzas.jpg 1400w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Instagram-and-launching-pizzas-300x166.jpg 300w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Instagram-and-launching-pizzas-768x425.jpg 768w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Instagram-and-launching-pizzas-1024x567.jpg 1024w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Instagram-and-launching-pizzas-585x324.jpg 585w" style="backface-visibility: hidden; border-radius: 3px !important; border: 0px; box-shadow: none; box-sizing: border-box; display: block; height: auto; margin: 0px 15px 15px 0px; max-width: 100%; min-height: 1px; padding: 0px; position: relative; vertical-align: middle; width: 700px; z-index: 100;" title="Top Creative Digital Advertising Trends - Instagram and launching pizzas" width="1400" /></span></div>
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And the tech that has brought us even closer together has done so in the mobile and digital space.</div>
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Instagram is a product about sharing our lives. However silly, strange, and small.</div>
<div style="box-sizing: border-box; line-height: 1.8; margin-bottom: 3.6rem;">
But we've seen many brands attempt to connect us. To different races and genders. To different worldviews. To different places.</div>
<div style="box-sizing: border-box; line-height: 1.8; margin-bottom: 3.6rem;">
Where do you think brands will try and connect us next? Will they keep trying to remind us of our humanity through our tech? Or will we finally start to become “more machine than man”?</div>
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<img alt="Top Creative Digital Advertising Trends - Darth Vader may be “more machine than man” but according to today’s creative ad trends we aren’t there" class="tve_image wp-image-32870" data-id="32870" height="950" sizes="(max-width: 1400px) 100vw, 1400px" src="https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Darth-Vader-may-be-%E2%80%9Cmore-machine-than-man%E2%80%9D-but-according-to-today%E2%80%99s-creative-ad-trends-we-aren%E2%80%99t-there.jpg?x25081" srcset="https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Darth-Vader-may-be-“more-machine-than-man”-but-according-to-today’s-creative-ad-trends-we-aren’t-there.jpg 1400w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Darth-Vader-may-be-“more-machine-than-man”-but-according-to-today’s-creative-ad-trends-we-aren’t-there-300x204.jpg 300w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Darth-Vader-may-be-“more-machine-than-man”-but-according-to-today’s-creative-ad-trends-we-aren’t-there-768x521.jpg 768w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Darth-Vader-may-be-“more-machine-than-man”-but-according-to-today’s-creative-ad-trends-we-aren’t-there-1024x695.jpg 1024w, https://www.studiobinder.com/wp-content/uploads/2018/01/Top-Creative-Digital-Advertising-Trends-Darth-Vader-may-be-“more-machine-than-man”-but-according-to-today’s-creative-ad-trends-we-aren’t-there-585x397.jpg 585w" style="backface-visibility: hidden; border-radius: 3px !important; border: 0px; box-shadow: none; box-sizing: border-box; display: block; height: auto; margin: 0px 15px 15px 0px; max-width: 100%; min-height: 1px; padding: 0px; position: relative; vertical-align: middle; width: 700px; z-index: 100;" title="Top Creative Digital Advertising Trends - Darth Vader may be “more machine than man” but according to today’s creative ad trends we aren’t there" width="1400" /></div>
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<div class="thrv_wrapper thrv_text_element tve_empty_dropzone" style="border: 0px !important; box-sizing: border-box; clear: none; margin: 0px; min-width: 20px; padding: 0px !important;">
<div align="right" data-css="tve-u-16120c3255d" style="box-sizing: border-box; font-size: 14px !important; line-height: 1.8; margin-bottom: 3.6rem;">
<em style="box-sizing: border-box;">Darth Vader may be “more machine than man” but according to today’s creative ad trends we aren’t there... yet.</em></div>
</div>
Millions of view counts don't lie. As we merge more with our machines, we seem to long even more for what is human.
Michael William Downeyhttp://www.blogger.com/profile/01192190799265745266noreply@blogger.com1tag:blogger.com,1999:blog-3510603860403527256.post-84183234616098503692017-10-07T14:48:00.000-07:002017-10-07T14:48:04.056-07:00No man<h1 class="quoteText" style="background-color: white; color: #181818; font-family: Merriweather, Georgia, serif; font-size: 14px; font-weight: normal; line-height: 21px; margin: 0px 0px 15px; padding: 0px;">
“No man can reveal to you aught but that which already lies half asleep in the dawning of your knowledge.<br /><br />The teacher who walks in the shadow of the temple, among his followers, gives not of his wisdom but rather of his faith and his lovingness.<br /><br />If he is indeed wise he does not bid you enter the house of his wisdom, but rather leads you to the threshold of your own mind.</h1>
<h1 class="quoteText" style="background-color: white; color: #181818; font-family: Merriweather, Georgia, serif; font-size: 14px; font-weight: normal; line-height: 21px; margin: 0px 0px 15px; padding: 0px;">
The astronomer may speak to you of his understanding of space, but he cannot give you his understanding. <br /><br />The musician may sing to you of the rhythm which is in all space, but he cannot give you the ear which arrests the rhythm nor the voice that echoes it. <br /><br />And he who is versed in the science of numbers can tell of the regions of weight and measure, but cannot conduct you thither. </h1>
<div>
For the vision of one man lends not its wings to another man. And as even as each one of you stands alone in God's knowledge, so must each one of you be alone in his knowledge of God and his understanding of the Earth.<span style="background-color: white; color: #181818; font-family: Merriweather, Georgia, serif; font-size: 14px;">”</span></div>
<br style="background-color: white; color: #181818; font-family: Merriweather, Georgia, serif; font-size: 14px;" /><span style="background-color: white; color: #181818; font-family: Merriweather, Georgia, serif; font-size: 14px;">― </span><a class="authorOrTitle" href="https://www.goodreads.com/author/show/6466154.Kahlil_Gibran" style="background-color: white; color: #333333; font-family: Lato, "Helvetica Neue", Helvetica, sans-serif; font-size: 14px; font-weight: bold; text-decoration-line: none;">Kahlil Gibran</a><span style="background-color: white; color: #181818; font-family: Merriweather, Georgia, serif; font-size: 14px;">, </span><span id="quote_book_link_286" style="background-color: white; color: #181818; font-family: Merriweather, Georgia, serif; font-size: 14px;"><a class="authorOrTitle" href="https://www.goodreads.com/work/quotes/2938937" style="color: #333333; font-family: Lato, "Helvetica Neue", Helvetica, sans-serif; font-weight: bold; text-decoration-line: none;">The Prophet</a></span>Michael William Downeyhttp://www.blogger.com/profile/01192190799265745266noreply@blogger.com0tag:blogger.com,1999:blog-3510603860403527256.post-27816706051016627442017-06-06T12:10:00.001-07:002017-06-06T12:10:15.900-07:00Jon Favreau Podcast<strong style="background-color: white; color: #212121; font-family: sans-serif; font-size: 14px;">Want to <a href="https://el2.fourhourmail.com/c/gkuxg0672h5hdqo6p/7yw413/aHR0cDovL3RpbS5ibG9nLzIwMTUvMDQvMTQvam9uLWZhdnJlYXUv" rel="noopener noreferrer" style="border: 0px; color: rgb(52, 152, 219) !important; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; padding: 0px; vertical-align: baseline;" target="_blank">hear another podcast</a> with a comedian, actor, and director?</strong><span style="background-color: white; color: #212121; font-family: sans-serif; font-size: 14px;"> — Listen to a </span><a href="https://el2.fourhourmail.com/c/gkuxg0672h5hdqo6p/x1rx19/aHR0cDovL3RpbS5ibG9nLzIwMTUvMDQvMTQvam9uLWZhdnJlYXUv" rel="noopener noreferrer" style="background-color: white; border: 0px; color: rgb(52, 152, 219) !important; font-family: Helvetica, Arial, sans-serif; font-size: 13px; margin: 0px; padding: 0px; vertical-align: baseline;" target="_blank">conversation with Jon Favreau</a><span style="background-color: white; color: #212121; font-family: sans-serif; font-size: 14px;">. He discusses his writing process, daily routines, how to create films that redefine categories, and much more (stream below or </span><a class="x_external" href="https://el2.fourhourmail.com/c/gkuxg0672h5hdqo6p/wy0ly7/aHR0cDovL2h3Y2RuLmxpYnN5bi5jb20vcC84LzgvNC84ODRhODYyMGE4NWM4NTllL1RpbV9GZXJyaXNzX1Nob3dfLV9Kb25fRmF2cmVhdV8xMjhrYnBzLm1wMz9jX2lkPTg3NzE0NDUmZXhwaXJhdGlvbj0xNDk2MTIxNTQ4Jmh3dD03NGNkZjg2Y2M1OWZhNDYwYjhlY2NkY2ViZjVlMDhlNA==" rel="noopener noreferrer" style="background-color: white; border: 0px; color: rgb(52, 152, 219) !important; font-family: Helvetica, Arial, sans-serif; font-size: 13px; margin: 0px; padding: 0px; vertical-align: baseline;" target="_blank" title="Link will open in a new window">right-click here</a><span style="background-color: white; color: #212121; font-family: sans-serif; font-size: 14px;"> to download) </span><span style="color: #212121; font-family: sans-serif;"><span style="font-size: 14px;"><a href="https://secure-hwcdn.libsyn.com/p/8/8/4/884a8620a85c859e/Tim_Ferriss_Show_-_Jon_Favreau_128kbps.mp3?c_id=8771445&expiration=1496783796&hwt=665f9fecb42fd4ff5cd27d3163030417">https://secure-hwcdn.libsyn.com/p/8/8/4/884a8620a85c859e/Tim_Ferriss_Show_-_Jon_Favreau_128kbps.mp3?c_id=8771445&expiration=1496783796&hwt=665f9fecb42fd4ff5cd27d3163030417</a> </span></span>Michael William Downeyhttp://www.blogger.com/profile/01192190799265745266noreply@blogger.com0tag:blogger.com,1999:blog-3510603860403527256.post-2516418198407972032017-06-01T14:48:00.000-07:002017-06-18T18:16:28.964-07:00Why Character is so important to your story<span style="-webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-family: "courier new" , "courier" , monospace;">Let your characters take you where they take you. Let them speak to you. Your </span></span><span style="-webkit-text-stroke: rgb(0, 0, 0); font-family: Courier; font-size: 11px;">characters are the baseboards.</span><span style="-webkit-text-stroke: rgb(0, 0, 0); font-family: Courier; font-size: 11px;"> </span><br />
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<span style="font-family: "courier new" , "courier" , monospace;"><br /></span>
<span style="font-family: "courier new" , "courier" , monospace;">Ad infinitum, every good story is a combination of many pieces working well together - plot, theme, action, dialogue, the point of view, backstory, conflict, humor, pacing, setting, and subtext. Take a piece out of this puzzle and the whole thing collapses. Not one of the pieces is more vital than character.</span><br />
<span style="font-family: "courier new" , "courier" , monospace;"><br /></span>
<span style="font-family: "courier new" , "courier" , monospace;">All the subplots, shocking twists, and complex philosophical themes are great, but stories will always be about people.</span><br />
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<span style="font-family: "courier new" , "courier" , monospace;">Sure, readers want thrilling, mind-tingling plots. They want intimacy, suspense, action, and intrigue. But none of this compares to a character.</span><br />
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<span style="font-family: "courier new" , "courier" , monospace;">We need characters who are real and make us understand something about life that we may have missed, or affirm what we already appreciate. They need personal magnetism.</span><br />
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<span style="font-family: "courier new" , "courier" , monospace;">The goal is to neutralize the Director. Give your characters soul! </span>Michael William Downeyhttp://www.blogger.com/profile/01192190799265745266noreply@blogger.com0tag:blogger.com,1999:blog-3510603860403527256.post-29543852852686140262017-05-13T14:50:00.000-07:002017-05-13T14:50:13.357-07:00Spotting Inciting and Key Events<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHbLNWhY_syAtmfCdRGFWm7Ifa1LZ4VQy_Wd0N0chaidJgzKfqPkxf6oGZ9QwrH77QhSr8hOGatS_hSjAKvOmS-bW6nsq22DEYPB1ysSq5dirodgqDFSqJx78dpdBc1GRBiNH3U3zN-fI/s1600/Spotting+Inciting+and+Key+Events.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHbLNWhY_syAtmfCdRGFWm7Ifa1LZ4VQy_Wd0N0chaidJgzKfqPkxf6oGZ9QwrH77QhSr8hOGatS_hSjAKvOmS-bW6nsq22DEYPB1ysSq5dirodgqDFSqJx78dpdBc1GRBiNH3U3zN-fI/s1600/Spotting+Inciting+and+Key+Events.jpg" /></a></div>
<br />Michael William Downeyhttp://www.blogger.com/profile/01192190799265745266noreply@blogger.com0tag:blogger.com,1999:blog-3510603860403527256.post-14156813835273390502016-08-14T21:20:00.001-07:002016-08-14T21:20:01.359-07:00Script Reader checklist<h4 style="-webkit-font-smoothing: antialiased; border: 0px; box-sizing: border-box; font-weight: 300; letter-spacing: -0.4px; line-height: 26px; margin: 0px 0px 12px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white; border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 600; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Courier New, Courier, monospace;">Checklist A: Concept & Plot</span></span></h4>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#1. Imagine the trailer. Is the concept marketable?</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#2. Is the premise naturally intriguing — or just average, demanding perfect execution?</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#3. Who is the target audience? Would your parents go see it?</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#4. Does your story deal with the most important events in the lives of your characters?</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#5. If you’re writing about a fantasy-come-true, turn it quickly into a nightmare-that-won’t-end.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#6. Does the screenplay create questions: will he find out the truth? Did she do it? Will they fall in love? Has a strong ‘need to know’ hook been built into the story?</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#7. Is the concept original?</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#8. Is there a goal? Is there pacing? Does it build?</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#9. Begin with a punch, end with a flurry.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#10. Is it funny, scary, or thrilling? All three?</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#11. What does the story have that the audience can’t get from real life?</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#12. What’s at stake? Life and death situations are the most dramatic. Does the concept create the potential for the characters lives to be changed?</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#13. What are the obstacles? Is there a sufficient challenge for our heroes?</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#14. What is the screenplay trying to say, and is it worth trying to say it?</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#15. Does the story transport the audience?</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#16. Is the screenplay predictable? There should be surprises and reversals within the major plot, and also within individual scenes.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#17. Once the parameters of the film’s reality are established, they must not be violated. Limitations call for interesting solutions.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#18. Is there a decisive, inevitable, set-up ending that is nonetheless unexpected? (This is not easy to do!)</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#19. Is it believable? Realistic?</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#20. Is there a strong emotion — heart — at the center of the story? Avoid mean-spirited storylines.</span></div>
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<span style="background-color: white; border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 600; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Courier New, Courier, monospace;">Checklist B: Technical Execution</span></span></h4>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#21. Is it properly formatted?</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#22. Proper spelling and punctuation. Sentence fragments okay.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#23. Is there a discernible three-act structure?</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#24. Are all scenes needed? No scenes off the spine, they will die on screen.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#25. Screenplay descriptions should direct the reader’s mind’s eye, not the director’s camera.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#26. Begin the screenplay as far into the story as possible.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#27. Begin a scene as late as possible, end it as early as possible. A screenplay is like a piece of string that you can cut up and tie together — the trick is to tell the entire story using as little string as possible.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#28. In other words: Use cuts.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#29. Visual, Aural, Verbal — in that order. The expression of someone who has just been shot is best; the sound of the bullet slamming into him is second best; the person saying, “I’ve been shot” is only third best.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#30. What is the hook, the inciting incident? You’ve got ten pages (or ten minutes) to grab an audience.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#31. Allude to the essential points two or even three times. Or hit the key point very hard. Don’t be obtuse.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#32. Repetition of locale. It helps to establish the atmosphere of film, and allows audience to ‘get comfortable.’ Saves money during production.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#33. Repetition and echoes can be used to tag secondary characters. Dangerous technique to use with leads.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#34. Not all scenes have to run five pages of dialogue and/or action. In a good screenplay, there are lots of two-inch scenes. Sequences build pace.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#35. Small details add reality. Has the subject matter been thoroughly researched?</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#36. Every single line must either advance the plot, get a laugh, reveal a character trait, or do a combination of two — or in the best case, all three — at once.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#37. No false plot points; no backtracking. It’s dangerous to mislead an audience; they will feel cheated if important actions are taken based on information that has not been provided, or turns out to be false.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#38. Silent solution; tell your story with pictures.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#39. No more than 125 pages, no less than 110… or the first impression will be of a script that ‘needs to be cut’ or ‘needs to be fleshed out.’</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#40. Don’t number the scenes of a selling script. MOREs and CONTINUEDs are optional.</span></div>
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<span style="background-color: white; border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 600; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Courier New, Courier, monospace;">Checklist C: Characters</span></span></h4>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#41. Are the parts castable? Does the film have roles that stars will want to play?</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#42. Action and humor should emanate from the characters, and not just thrown in for the sake of a laugh. Comedy which violates the integrity of the characters or oversteps the reality-world of the film may get a laugh, but it will ultimately unravel the picture. Don’t break the fourth wall, no matter how tempting.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#43. Audiences want to see characters who care deeply about something — especially other characters.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#44. Is there one scene where the emotional conflict of the main character comes to a crisis point?</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#45. A character’s entrance should be indicative of the character’s traits. First impression of a character is most important.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#46. Lead characters must be sympathetic — people we care about and want to root for.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#47. What are the characters wants and needs? What is the lead character’s dramatic need? Needs should be strong, definite — and clearly communicated to the audience.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#48. What does the audience want for the characters? It’s all right to be either for or against a particular character — the only unacceptable emotion is indifference.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#49. Concerning characters and action: a person is what he does, not necessarily what he says.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#50. On character faults: characters should be ‘this but also that;’ complex. Characters with doubts and faults are more believable, and more interesting. Heroes who have done wrong and villains with noble motives are better than characters who are straight black and white.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#51. Characters can be understood in terms of, ‘what is their greatest fear?’ Gittes, in CHINATOWN was afraid of being played for the fool. In SPLASH the Tom Hanks character was afraid he could never fall in love. In BODY HEAT Racine was afraid he’d never make his big score.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#52. Character traits should be independent of the character’s role. A banker who fiddles with his gold watch is memorable, but cliche; a banker who breeds dogs is a somehow more acceptable detail.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#53. Character conflicts should be both internal and external. Characters should struggle with themselves, and with others.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#54. Character ‘points of view’ need to be distinctive within an individual screenplay. Characters should not all think the same. Each character needs to have a definite point of view in order to act, and not just react.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#55. Distinguish characters by their speech patterns: word choice, sentence patterns; revealed background, level of intelligence.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#56. ‘Character superior’ sequences (where the character acts on information the audience does not have) usually don’t work for very long — the audience gets lost. On the other hand, when the audience is in a ‘superior’ position — the audience knows something that the characters do not — it almost always works. (NOTE: This does not mean the audience should be able to predict the plot!)</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#57. Run each character through as many emotions as possible — love, hate, laugh, cry, revenge.</span></div>
<div style="-webkit-font-smoothing: subpixel-antialiased; border: 0px; box-sizing: border-box; line-height: 24px; outline: 0px; padding: 0px 0px 16px; vertical-align: baseline;">
<span style="background-color: white; font-family: Courier New, Courier, monospace;">#58. Characters must change. What is the character’s arc?</span></div>
<div style="-webkit-font-smoothing: subpixel-antialiased; border: 0px; box-sizing: border-box; line-height: 24px; outline: 0px; padding: 0px 0px 16px; vertical-align: baseline;">
<span style="background-color: white; font-family: Courier New, Courier, monospace;">#59. The reality of the screenplay world is defined by what the reader knows of it, and the reader gains that knowledge from the characters. Unrealistic character actions imply an unrealistic world; fully-designed characters convey the sense of a realistic world.</span></div>
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<span style="background-color: white; font-family: Courier New, Courier, monospace;">#60. Is the lead involved with the story throughout? Does he control the outcome of the story?</span></div>
Michael William Downeyhttp://www.blogger.com/profile/01192190799265745266noreply@blogger.com0tag:blogger.com,1999:blog-3510603860403527256.post-34953724822869223662016-07-25T22:23:00.002-07:002016-07-31T18:40:19.135-07:00Mannerisms <div class="p1">
<span class="s1">The following is a list of mannerisms that comes in handy while writing. </span><br />
<span class="s1"><br /></span>
<span class="s1">What comes to mind when you think of mannerisms? </span></div>
<div class="p1">
<span class="s1"><br /></span></div>
<div class="p1">
<span class="s1">Who do you see and what are they doing?</span><br />
<span class="s1"><br /></span>
<span class="s1">Here's the list!</span></div>
<div class="p2">
<br />
<span class="s1"></span></div>
<div class="p1">
<span class="s1">• Biting fingernails</span></div>
<div class="p1">
<span class="s1">• Jiggling leg up and down</span></div>
<div class="p1">
<span class="s1">• Tapping foot</span></div>
<div class="p1">
<span class="s1">• Twirling hair</span></div>
<div class="p1">
<span class="s1">• Running fingers through hair or tucking hair behind ear. </span></div>
<div class="p1">
<span class="s1">• Smacking gum</span></div>
<div class="p1">
<span class="s1">• Whistling</span></div>
<div class="p1">
<span class="s1">• Slurping</span></div>
<div class="p1">
<span class="s1">• Burping</span></div>
<div class="p1">
<span class="s1">• Yawning</span></div>
<div class="p1">
<span class="s1">• Glancing at watch</span></div>
<div class="p1">
<span class="s1">• Talking with a full mouth</span></div>
<div class="p1">
<span class="s1">• Potty mouth</span></div>
<div class="p1">
<span class="s1">• Eye-rolling</span></div>
<div class="p1">
<span class="s1">• Constantly apologizing</span></div>
<div class="p1">
<span class="s1">• Snapping fingers</span></div>
<div class="p1">
<span class="s1">• Cracking knuckles (cliche)</span></div>
<div class="p1">
<span class="s1">• Humming</span></div>
<div class="p1">
<span class="s1">• Stuttering</span><br />
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: transparent; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.9305; margin-bottom: 0pt; margin-top: 9pt;">
<span style="background-color: #fcfcf7; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Apprehension: Locked ankles</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.9305; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: #fcfcf7; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Anticipation: Rubbing hands</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.9305; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: #fcfcf7; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Anger, frustration, apprehension: Hands clasped behind back</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.9305; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: #fcfcf7; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Boredom: Prolonged tilted head, Sitting with legs crossed, foot kicking slightly, Head resting in hand, eyes downcast</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.9305; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: #fcfcf7; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Confidence, superiority: Sitting with hands clasped behind head, legs crossed. Brisk, erect walk</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.9305; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: #fcfcf7; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Doubt, disbelief: Rubbing the eye.</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.9305; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: #fcfcf7; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Defensive: Arms crossed on chest.</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.9305; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: #fcfcf7; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Dejection: Walking with hands in pockets, shoulders hunched.</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.9305; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: #fcfcf7; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Looks down, face turned away in disbelief.</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.9305; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: #fcfcf7; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Evaluation, thinking: Hand to cheek.</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.9305; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: #fcfcf7; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Impatience: Tapping or drumming fingers.</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.9305; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: #fcfcf7; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Interest: Quickly tilted head</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.9305; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: #fcfcf7; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Insecurity, nervousness: Biting nails</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.9305; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: #fcfcf7; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Indecision: Pulling or tugging at ear</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.9305; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: #fcfcf7; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Lack of self-confidence; insecurity: Patting/fondling hair</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.9305; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: #fcfcf7; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Negative evaluation: Pinching bridge of nose, eyes closed.</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.9305; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: #fcfcf7; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Open, relaxed: Sitting, legs apart</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.9305; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: #fcfcf7; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Readiness, aggression: Standing with hands on hips</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.9305; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: #fcfcf7; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Rejection, doubt, lying: Touching, slightly rubbing nose</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.9305; margin-bottom: 9pt; margin-top: 0pt;">
<span style="background-color: #fcfcf7; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Opens his palm, sincere and innocent.</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: 'PT Serif'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.9305; margin-bottom: 9pt; margin-top: 0pt;">
<span style="background-color: #fcfcf7; font-size: 14.6667px; white-space: pre-wrap;">Strokes chin, tries to decide. </span></div>
</li>
</ul>
</div>
<div class="p1">
<span class="s1">• Licking lips</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• Sniffing</span></div>
<div class="p1">
<span class="s1">• Squinting</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• Applying Chap Stick to lips</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• Picking at nail polish</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• Raising eyebrows as they speak</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• Winking</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• Pulling at bottom lip</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• Pinching skin</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• Rubbing hands together</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• Pointing</span></div>
<div class="p1">
<span class="s1">• Rubbing eyes/chin</span></div>
<div class="p1">
<span class="s1">• Twirling a ring around finger</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• Picking at facial hair—eyebrows/eye lashes/moustache</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• Excessive eye blinking</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• Shifts in their seat when nervous</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• Cross/uncross legs</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• Clicking or tapping teeth with a nail</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• Shrugging</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• Slapping people on the back</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• Jaw clenching/jaw muscle jerking (mainly a male attribute)</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• Gesturing a lot when speaking</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• Slouching</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• Putting their feet on a desk or table</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• Toying with objects before them</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• Chewing on their pencil</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• Chewing bottom lip</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• Speech patterns </span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• Nervous cough</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• Picking at teeth</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• Saluting</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• Constantly touching up makeup using a compact mirror</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• Constantly checking cell phone for messages (text or voice)</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• High pitch/low raspy voice depending on mood</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">• Sliding the tip of one's index fingernail up and down along the side of the thumb beside it</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<br />
<div class="p1">
<span class="s1"> • Playing with their glasses (spectacles) either pushing them up their nose or taking them off and twirling then by one of the arms.</span></div>
Michael William Downeyhttp://www.blogger.com/profile/01192190799265745266noreply@blogger.com0tag:blogger.com,1999:blog-3510603860403527256.post-6059409426247931862016-05-10T19:51:00.000-07:002016-05-11T17:19:01.536-07:00StructureCheck out all Genre of films: <a href="http://www.wikiscreenplay.ca/index.php?title=All_Genre_Films">http://www.wikiscreenplay.ca/index.php?title=All_Genre_Films</a><br />
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<br />Michael William Downeyhttp://www.blogger.com/profile/01192190799265745266noreply@blogger.com0tag:blogger.com,1999:blog-3510603860403527256.post-87833612575465871432016-05-08T23:24:00.000-07:002016-05-11T17:18:03.357-07:00Casting Directory<div class="p1">
<br /></div>
<div class="p2">
<span class="s3">**</span><span class="s4"> </span><span class="s2"><b>= SAG Franchised Agencies.</b></span><span class="s4"> </span><br />
<b>CALIFORNIA, </b><b>LOS ANGELES</b></div>
<ul>
<li class="li4"><span class="s6"></span><span class="s7"><b>AB CASTING</b></span><span class="s2"><b><br />
</b><a href="http://www.abcasting.net/"><span class="s8">www.abcasting.net</span></a> ($48 fee)<br />
3575 Cahuenga Blvd West, Suite 125-9, Hollywood CA 90068<br />
Office: 323-850-0024</span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>ACROSS THE BOARD CASTING </b></span><span class="s2">(Mail in Resume/Photo)<br />
<a href="mailto:cstingboard@sbcglobal.net"><span class="s8">cstingboard@sbcglobal.net</span></a><br />
5287 Sunset Blvd 2nd Floor, Hollywood CA 90027 <br />
Office 818-754-2557. Registration 818-974-9973</span></li>
<li class="li4"><span class="s6"></span><span class="s7">** <b>SANDE ALESSI CASTING</b></span><span class="s2"><b> <br />
</b><a href="http://www.sandealessicasting.com/"><span class="s8">www.sandealessicasting.com</span></a><br />
13731 Ventura Blvd, Sherman Oaks CA 91423<br />
Hotline 818-771-5717. Office 818-773-3035</span></li>
<li class="li4"><span class="s6"></span><span class="s7">** <b>COLEMAN ALEXANDER CASTING</b></span><span class="s9"><br />
<a href="http://www.colemanalexander.com/"><span class="s10">www.colemanalexander.com</span></a></span><span class="s2"> </span><span class="s5">....<a href="mailto:info@colemanalexander.com"><span class="s11">info@colemanalexander.com</span></a></span><span class="s2"> <br />
12442 Laurel Terrace Drive, Studio City CA 91604 <br />
Registration 818-487-8520 (Call to set up appointment)</span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>BACKGROUND ARTISTS </b></span><span class="s2">(Registration Fee $50 yearly. Join online.)<b><br />
</b>Commercials - Background work. <a href="http://www.backgroundartists.tv/"><span class="s12"><br />
</span><span class="s8">www.backgroundartists.tv</span></a></span><span class="s5">....<a href="mailto:info@backgroundartists.tv"><span class="s11">info@backgroundartists.tv</span></a></span><span class="s7"><b><br />
</b></span><span class="s2">12021 Wilshire Boulevard, Suite 632, Los Angeles CA 90025 <br />
Office 888-44ACTOR. Fax 310-966-1023.</span></li>
<li class="li4"><span class="s6"></span><span class="s7">** <b>BRENTWOOD CASTING <br />
</b><a href="http://www.brentwoodcasting.com/"><span class="s1">www.brentwoodcasting.com</span></a></span><span class="s2"><br />
9663 Santa Monica Blvd Suite 261, Beverly Hills CA 90210<br />
Office 310-837-3009</span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>BURBANK CASTING </b></span><span class="s2">(Registration Fee $30 Non-Union, currently not accepting SAG)</span><span class="s7"><b><br />
</b><a href="http://www.burbankcasting.com/"><span class="s1">www.burbankcasting.com</span></a> </span><span class="s5">....<a href="mailto:michelle@burbankcasting.com"><span class="s11">michelle@burbankcasting.com</span></a></span><span class="s7"><b><br />
</b></span><span class="s2">224 E Olive Avenue Suite 213, Burbank CA 91502<br />
818-559-2446 Fax: 818-559-2215</span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>CASTING ASSOCIATES </b></span><span class="s2">(Registration Fee $20, Tues/Thur 11:30-12:30 only)<br />
3304 Sepulveda Blvd #1, Torrance CA 90505 (behind China Teahouse Restaurant) <br />
Hotline 310-366-5591. Registration 310-539-0850 press 2. Call times 310-539-0850 press 1.</span></li>
<li class="li4"><span class="s6"></span><span class="s7">** <b>CENTRAL CASTING</b></span><span class="s9"><b><br />
</b><a href="http://www.centralcasting.org/"><span class="s10">www.centralcasting.org</span></a></span><span class="s2"> (Registration Fee $20, call for specific days to register)<br />
220 S Flower St, Burbank 91502 (I-5, exit Olive St, Turn left 3 times)<br />
SAG Men Hotline 818-260-6100. SAG Women Hotline 818-260-6110. <br />
Non-Union Men Hotline 818 260-6120. Non-Union Women Hotline 818-260-6130<br />
Office 818-562-2700. Show Taped Info 818-562-2966. SAG availability 818-773-1371.</span></li>
<li class="li4"><span class="s6"></span><span class="s7">** <b>CREATIVE EXTRAS CASTING</b></span><span class="s2"> (Mail in Resume/Photo, No Fee) <br />
2461 Santa Monica Blvd Suite 501, Santa Monica CA 90404<br />
Hotline 310-203-1459, Office 310-203-7860</span></li>
<li class="li4"><span class="s6"></span><span class="s7">** <b>BILL DANCE CASTING</b></span><span class="s2"> <br />
<a href="http://www.billdancecasting.com/"><span class="s8">www.billdancecasting.com</span></a> </span><span class="s5">....<a href="mailto:kellian@billdancecasting.com"><span class="s11">kellian@billdancecasting.com</span></a></span><span class="s2"><br />
4605 Lankershim Blvd, Suite 401, North Hollywood, CA 91602<br />
Hotline 818-771-8450, Office 818-754-6634. FAX: 818-754-6643<br />
To register as Background Talent, call 818-725-4209.</span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>DOLL CASTING</b></span><span class="s2"> (Registration Fee $5)<br />
1335 N La Brea Avenue PH1415, <br />
Hotline ?, Office 323-244-4570.</span></li>
<li class="li4"><span class="s6"></span><span class="s7">** <b>ALICE ELLIS CASTING</b></span><span class="s2"> (Mail in photo/resume)<br />
Commercials<br />
P O Box 1828, Venice CA 90294<br />
Hotline unknown, Office 310-314-1488</span></li>
<li class="li4"><span class="s6"></span><span class="s7">** <b>CAROL GRANT</b></span><span class="s2"><br />
<a href="http://www.carolgrantcasting.com/"><span class="s8">www.carolgrantcasting.com</span></a><br />
P O Box 5710, Balboa Island CA 92662<br />
Office - unknown. Hotline 323-390-9422</span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>** CHRIS GRAY CASTING</b></span><span class="s2"><br />
No longer in business in Los Angeles. Phone numbers disconnected.</span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>HEADQUARTERS CASTING</b></span><span class="s2"><br />
<a href="http://www.headquarterscasting.com/"><span class="s8">www.headquarterscasting.com</span></a> <a href="mailto:chqcasting@gmail.com"><span class="s8">chqcasting@gmail.com</span></a><br />
3108 West Magnolia Blvd, Burbank CA 91505<br />
Office 310-556-2626</span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>DAVID KANG CASTING</b></span><span class="s2"> <br />
<a href="http://www.davidkangcasting.com/"><span class="s8">www.davidkangcasting.com</span></a><br />
3325 Wilshire Blvd Suite 920, Los Angeles CA 90010<br />
Office 213-291-0632</span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>RICH KING CASTING</b></span><span class="s2"> <br />
6671 Sunset Blvd Suite 1597, (Crossroads of the World), Los Angeles CA 90028<br />
Hotline 323-634-2556. Office 323-993-0186.</span></li>
<li class="li4"><span class="s6"></span><span class="s7">**<b>JEFF OLAN CASTING</b></span><span class="s9"><b> </b></span><span class="s2">(Registration Fee $25) <br />
<a href="http://www.jeffolancasting.com/"><span class="s8">www.jeffolancasting.com</span></a> <br />
Jeff Olan<br />
14044 Ventura Blvd #209, Sherman Oaks CA 91423 <br />
Hotlines: Union Men 310-285-3375. Union Women 310-285-3030. Non-Union 310-285-3376.<br />
Office 818-285-5462, 818-285-5467.</span></li>
<li class="li4"><span class="s6"></span><span class="s7">** <b>ON LOCATION CASTING</b></span><span class="s2"> (Registration Fee $20)<br />
<a href="http://www.onlocationcasting.net/"><span class="s8">www.onlocationcasting.net</span></a> </span><span class="s5">...<a href="mailto:losangeles@onlocationcasting.net"><span class="s13">losangeles@onlocationcasting.net</span></a></span><span class="s2"><br />
Tina Kerr<br />
1223 Wilshire Blvd #409, Santa Monica CA 90403 (drop box address only).<br />
Hotline ? Office 310-770-7492.</span></li>
<li class="li4"><span class="s6"></span><span class="s7">** <b>PRIME CASTING</b></span><span class="s9"><b><br />
</b></span><span class="s2">Heather</span><span class="s9"><b><br />
</b><a href="http://www.primecasting.com/"><span class="s10">www.primecasting.com</span></a></span><span class="s2"> <a href="mailto:heather@primecasting.com"><span class="s8">heather@primecasting.com</span></a> (Registration Fee $20)<br />
6430 Sunset Blvd #425, Los Angeles CA 90028 (CNN Building at Cahuenga)<br />
Hotline 323-962-5846 or 323-986-0574. Office 323-962-0377.<br />
Online Job Listings (updated regularly): <span class="s8"><a href="http://primecasting.blogspot.com/">http://primecasting.blogspot.com/</a></span></span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>** SMITH & WEBSTER-DAVIS CASTING </b></span><span class="s2"><br />
4924 Balboa Boulevard #431, Encino CA 91316 <br />
Registration info 310-364-3521 </span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>STANDING ROOM ONLY</b></span><span class="s2"> <br />
<a href="http://www.standingroomonly.tv/"><span class="s8">www.standingroomonly.tv</span></a></span><span class="s7"> <a href="mailto:casting@standingroomonly.tv"><span class="s1">casting@standingroomonly.tv</span></a><br />
</span><span class="s2">Casting for TV audiences. Non-Union only.<br />
3760 Cahuenga Boulevard West, Universal City CA 91604<br />
Office 818-762-9936. </span></li>
<li class="li5"><span class="s14"></span><span class="s2"><b>More agencies soon</b></span><span class="s15"> </span></li>
</ul>
<div class="p6">
<br /></div>
<div class="p3">
<span class="s2"><b>CALIFORNIA</b></span><span class="s5">, </span><span class="s2"><b>SACRAMENTO</b></span><span class="s15"> </span></div>
<ul>
<li class="li4"><span class="s6"></span><span class="s7"><b>COOPER McINTIRE CASTING</b></span><span class="s2"><br />
<a href="http://www.coopermcintire.com/"><span class="s8">www.coopermcintire.com</span></a> <a href="mailto:sara@maverickk.com"><span class="s8">sara@maverickk.com</span></a><br />
7824 Martingale Lane, Angels Camp CA 95222<br />
Office 209-785-9600. Fax 815-361-5911 </span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>MEDIA CASTING</b></span><span class="s2"><br />
<a href="http://www.media-casting.com/"><span class="s8">www.media-casting.com</span></a></span><span class="s5"> . . <a href="mailto:mediacasting@hotmail.com"><span class="s11">mediacasting@hotmail.com</span></a></span><span class="s2"><br />
Open Registration: Mon – Fri 10am – 4pm<br />
4120 Douglas Boulevard #306-387, Granite Bay CA 95746.<br />
Hotline 916-556-0926. Office 916-923-2131. </span></li>
</ul>
<div class="p7">
<br /></div>
<div class="p3">
<span class="s2"><b>CALIFORNIA</b></span><span class="s15"><br />
</span><span class="s5">....</span><span class="s2"><b>SAN DIEGO</b></span></div>
<ul>
<li class="li4"><span class="s6"></span><span class="s7"><b>** BACKGROUND SAN DIEGO</b></span><span class="s2"><br />
<a href="http://www.backgroundsandiego.com/"><span class="s8">www.backgroundsandiego.com</span></a><br />
4705 Ruffin Road, San Diego CA 92123-1611<br />
(I- 163, exit Balboa Avenue West, turn left onto Ruffin Road, on your right)<br />
Hotline 858-974-8970 ext. 477. Office 858-974-8970. </span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>** TINA REAL CASTING</b></span><span class="s2"> <a href="http://www.tinareal.com/"><span class="s8">www.tinareal.com</span></a><br />
3108 Fifth Avenue, Suite C, San Diego, CA 92103<br />
Hotline: 619-298-1766. Office 619-298-0544. Fax: 619-298-0389.</span></li>
</ul>
<div class="p7">
<br /></div>
<div class="p3">
<span class="s2"><b>CALIFORNIA</b></span><span class="s15"><br />
</span><span class="s5">....</span><span class="s2"><b>SAN FRANCISCO</b></span><span class="s15"> </span></div>
<br />
<ul>
<li class="li4"><span class="s6"></span><span class="s7"><b>THE BLACKWELL FILES</b></span><span class="s2"><br />
Commercial print work only<br />
<a href="http://www.blackwellfiles.com/"><span class="s8">www.blackwellfiles.com</span></a><br />
3178 17th Street, Studio 3, San Francisco CA 94110<br />
Office 415-431-0480</span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>BEDINGER CASTING</b></span><span class="s2"><br />
2269 Chestnut Street #363, San Francisco CA 94123<br />
Office 415-459-7744</span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>BEAU BONNEAU CASTING</b></span><span class="s2"><br />
<a href="http://www.sfcasting.com/"><span class="s8">www.sfcasting.com</span></a><br />
Open Registration: Mon,Wed & Fri 10am – 5pm.<br />
84 First Street, San Francisco CA 94105<br />
Office 415-346-2278. Fax: 415-777-1994 </span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>JUDITH BOULEY</b></span><span class="s2"><br />
<a href="mailto:judycasting@aol.com"><span class="s8">judycasting@aol.com</span></a><br />
Judith Bouley CSA <br />
P O Box 2389, Santa Cruz CA 95063 </span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>BREAK-A-LEG CASTING</b></span><span class="s2"><br />
<a href="mailto:randifilm@aol.com"><span class="s8">randifilm@aol.com</span></a><br />
Randi Acton <br />
No other details. </span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>CASTING.COM</b></span><span class="s2"><br />
<a href="http://www.casting.com/"><span class="s8">www.casting.com</span></a><br />
833 Market Street, Ste. 809, San Francisco 94103<br />
Office 415-495-0915</span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>CHRISTY EVERY CASTING</b></span><span class="s2"><br />
912 Cole Street #270, San Francisco CA 94117<br />
Hotline 415-995-4698</span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>EXTRA! EXTRA! CASTING ASSOCIATES</b></span><span class="s2"><br />
1777 E. Hamilton Avenue, Suite 103, San Jose CA 95125<br />
Office 408-445-851 No hotline</span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>EYECAST</b></span><span class="s2"><br />
<a href="http://www.eyecastsf.com/"><span class="s8">www.eyecastsf.com</span></a><br />
2215R Market Street, Box 287,San Francisco CA 94114<br />
Office 415-922-6218</span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>FORCIER CASTING</b></span><span class="s2"><br />
<a href="http://www.forciercasting.com/"><span class="s8">www.forciercasting.com</span></a> <a href="mailto:sallyforcier@rcip.com"><span class="s8">sallyforcier@rcip.com</span></a><br />
8698 Elk Grove Boulevard Suite 3 #141, Elk Grove CA 95624<br />
Office 916-769-4233</span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>NANCY HAYES CASTING</b></span><span class="s2"><br />
<a href="http://www.hayescasting.com/"><span class="s8">www.hayescasting.com</span></a><br />
Open Registration: Mon – Fri 11am – 1pm & 2pm – 3pm<br />
400 Treat Street #E, San Francisco CA 94110<br />
Office 415-558-1675. Fax: 415-558-9742 </span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>NINA HENNINGER CASTING</b></span><span class="s2"><br />
Nina Henninger CSA<br />
250 Columbus Avenue, Suite 204, San Francisco CA 94133<br />
Office 415-837-0847. Fax: 415-837-0854. Hotline 415-263-6877. </span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>INTEGRITY CASTING - CALIFORNIA</b></span><span class="s2"><br />
<a href="http://www.integritycasting.com/"><span class="s8">www.integritycasting.com</span></a> <a href="mailto:toni@integritycasting.com"><span class="s8">toni@integritycasting.com</span></a><br />
1807-F Pruneridge Avenue, Santa Clara CA 95050<br />
Office 408-243-9466 Fax 509-696-8861</span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>INTERNATIONAL TALENT CASTING</b></span><span class="s2"><br />
P O Box 330104, San Francisco CA 94133<br />
Office 415-781-2278. Fax: 415-434-2278. </span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>MONTGOMERY TALENT CASTING</b></span><span class="s2"><br />
5424 Sunol Boulevard #10, PMB 223, Pleasanton, CA 94566<br />
Office 925-417-7480</span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>QUEN CASTING SERVICES</b></span><span class="s2"><br />
1911 Douglas Boulevard, Suite 85, PMB 230, Roseville CA 95661-3811<br />
Office 916-782-5033</span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>MARTHA SHERRATT CASTING</b></span><span class="s2"><br />
P O Box 151177, San Rafael CA 94915<br />
Office 415-457-5575</span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>MARY T & ASSOCIATES CASTING</b></span><span class="s2"><br />
<a href="mailto:marytcasting@aol.com"><span class="s8">marytcasting@aol.com</span></a><br />
P O Box 20800, Oakland CA 94620<br />
Office 415-397-2278. Hotline: 415-397-2278 ext. 2. </span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>VOICE TALENT CASTING</b></span><span class="s2"><br />
<a href="http://www.voicetalentcasting.com/"><span class="s8">www.voicetalentcasting.com</span></a> <a href="mailto:toni@vtc@crescendostudios.com"><span class="s8">vtc@crescendostudios.com</span></a><br />
615 Battery Street, Suite 500, San Francisco CA 94111<br />
Office 415-834-0580. Fax: 415-834-0599 </span></li>
<li class="li4"><span class="s6"></span><span class="s7"><b>VOICETRAX CASTING</b></span><span class="s2"><br />
<a href="http://www.voiceover-training.com/"><span class="s8">www.voiceover-training.com</span></a> <a href="mailto:toni@voicetrax@voiceover-training.com"><span class="s8">voicetrax@voiceover-training.com</span></a><br />
Voice-Over Work Only.<br />
1207D Bridgeway, Sausalito CA 94965<br />
Office 415-331-7267. Fax: 415-331-8857</span></li>
</ul>
Michael William Downeyhttp://www.blogger.com/profile/01192190799265745266noreply@blogger.com0tag:blogger.com,1999:blog-3510603860403527256.post-78662778045591291182016-01-07T21:07:00.001-08:002016-01-07T21:08:30.731-08:00Screenwriter Terminology <div style="background-color: #f8f8f8; border: 0px; color: #676767; font-family: 'Open Sans'; font-size: 14px; line-height: 25.2px; outline: 0px; padding: 0px 0px 27px; vertical-align: baseline;">
As screenwriters venture deeper and deeper into the waters of movie studio development offices, agencies, and management companies — after years of trying to break through and finally seeing some attention — it’s imperative that they are prepared for the meetings, the conversations, the emails, and more important, the terminology.</div>
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Development and acquisition talk can be another language to some. Below we will cover some of the most common terms that screenwriters may come across. Terms that are most commonly utilized in development phases of Hollywood. While you’ve likely heard them before, it’s important to understand the meaning, the usage, and what it means for your own script and writing in question.</div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">& (AND)</strong></h2>
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Yes, we start this list with the symbol formerly — or also — known as <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">And</em>. It relates primarily to screenwriting credits here. All too often when you see the screenwriting credits for a movie — especially with big studio movies — you’ll see credited screenwriters joined by <strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">&</strong> or <strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">And</strong>. What’s the difference?</div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">&</strong> dictates that the joined writers have written the produced draft as a writing team, ala Ted Elliott & Terry Rossio while <strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">And</strong> dictates that the writers did not work together and wrote separate drafts. </div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">ABOVE THE LINE</strong></h2>
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These are individuals who often guide, influence, and take part in the creative direction of a film. They primarily consist of the screenwriter, producer, director, and actors. This is a term that will be used more so in regards to the budget of a film. The term was originally a reference to a film’s budget sheet, with these individuals mentioned at the top as those that earn the most from the budget while “Below the Line” (see below) mentioned next as those making less.</div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">AGAINST</strong></h2>
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In contract talks (or while reading the trades), you’ll often hear or read figures like One Hundred Thousands <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">against</em> Two Hundred Thousand. This means that the initial contract will offer the first figure up front and during the process of writing the script (broken down in payments per draft), and then if the script is eventually produced, the second figure comes into play, depending on the contract stipulations. </div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">AGENT</strong></h2>
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An agent represents the talent — in this case the screenwriter — as they take their projects out and try to shop them to their industry contacts, or try to attach their client to an assignment. They often negotiate the eventual deals, along with an Entertainment Lawyer (see below). Agents usually take 10% of whatever the screenwriter makes. Legit agents never take money up front. </div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">ASSIGNMENT </strong></h2>
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Most screenwriters don’t sell their spec scripts (see below) at first. All too often they utilize them as calling cards to attain writing assignments, which are pre-existing concepts in development by producers and development executives. Screenwriters are pitched the concept and they are often asked to pitch <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">their</em> take on that concept. The screenwriter that best resonates with the powers that be will be assigned to the project and paid accordingly. </div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">ATTACHMENT </strong></h2>
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An attachment means that there is a major star or director attached to the project. These types of scripts have the best chance to get greenlit. </div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">BEAT SHEET</strong></h2>
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This is a term that many screenwriters will recognize immediately. They’ll likely go directly to a reference of the late Blake Snyder’s famous (infamous to some) beat sheet from his screenwriting book <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Save the Cat!</em>, which alleges that nearly every successful film consists of a particular number of strategically placed story and character beats.</div>
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However, the term is actually broadly used in the film industry as a breakdown of any script’s major story/plot points in bullet point (or number) form. Beat sheets are often made after a draft of the script has been written, in order to break down those elements and possibly use them as a map for rewrites. You may be asked to write beat sheets as you, development executives, and representation work on the various rewrites. </div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">BELOW THE LINE</strong></h2>
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If Above the Line are the top earners from the creative direction of a film, these individuals consist of pretty much everyone else, including the crew, wardrobe, specials effects, editor, cinematographer, etc.</div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">BIDDING WAR</strong></h2>
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A bidding war is a dream scenario for screenwriters and their representation. This happens after a screenplay has been “taken out wide,” meaning the representation has released it to all of the major players in Hollywood. A bidding war occurs when multiple parties are interested in the script and willing to make their own bid for it financially. This raises the purchase price of the script for the screenwriter and their representation and often leads to high six figure to low seven figure deals. </div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">COVERAGE</strong></h2>
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Coverage consists of notes, summaries, and various gradings of different elements of any screenplay that comes into development offices, representation offices, production companies, etc. Script readers (see below) are the first people to read incoming scripts. They write coverage in order to save the powers that be the task of having to read the dozens upon dozens of screenplays that come into the office each week. Coverage helps weed out those scripts that aren’t noteworthy for consideration. Each coverage gives each script a final grade of Pass, Consider, or Recommend.</div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">CREATIVE EXECUTIVE</strong></h2>
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Also known as Development Executives, these individuals are tasked by the studio to find potential scripts to consider and also to find source material worth adapting. Their sole job is to find and develop projects for the studio. They work with script readers, read studio coverage, read scripts that script readers forward to them, and they also have a hand in hiring screenwriters for assignments.</div>
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These are the people that will, in the end, decide on whether or not to give you the chance that you’ve always dreamed of.</div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">CREDIT</strong></h2>
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The term Credit refers to an acknowledgement of those who contributed to a film, series episode, and other creative projects that are produced for the masses.</div>
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The reason why this term is included in this list is primarily due to the fact that there are many times where screenwriters are not given an onscreen credit, thus, it’s an important term to understand and seek out.</div>
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At least in features, in order for a screenwriter or screenwriting team to attain an onscreen credit, they must have contributed at least 33% of the finished and produced product. Thus, you’ll rarely ever see more than three screenwriters, three screenwriting team, or a combination of three of those, credited for any screenplay (see additional credit terms below), due to the mathematics — 33% times three is 99%.</div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">DEVELOPMENT</strong></h2>
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Development is the active process in the studio system, as well as in production companies, when concepts are being actively conceived and nurtured with various drafts of scripts, notes from the powers that be, multiple writing assignments, etc. Pretty much everything before the film is actually greenlit. </div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">DEVELOPMENT HELL</strong></h2>
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These are screenplays and projects that have been stuck in constant development. They often get hot, then lose an actor, director, or screenwriter, then “sit on the shelf” until interest is renewed. Or they are rewritten over and over and over with different writers attached. And so on. Some screenplays never make it out of development hell.</div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">ENTERTAINMENT LAWYER</strong></h2>
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These individuals often take 5% commissions from the screenwriter’s deal as they handle the legal aspects of any contract. They are independent of agents and managers in that respect and do not take part in the pitching or representation of the screenwriter beyond or before the contract stage. </div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">EVENT MOVIE</strong></h2>
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A movie whose release itself is considered a major event, such as an anticipated sequel or a big budget movie with major stars generating considerable attention and state-of-the-art special effects.</div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Jaws</em></strong> is widely considered as the first event film. <strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Star Wars</em></strong> and its sequels would soon follow. Hollywood studios thrive on event movies. They often, but not always, consist of sequels or comic book adaptations these days, or movies that are directed by or star major talent.</div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">ELEVATOR PITCH</strong></h2>
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Elevator rides usually take anywhere from thirty seconds to two minutes. This term stems from sales and was later attributed to famed Ilene Rosenzweig and former Vanity Fair editor Michael Caruso. The elevator pitch for a screenplay is one that can be delivered in that short time. They usually start with the logline and then touch on some extended elements of the genre, theme, story, and characters.</div>
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This is a term that all screenwriters should study, embrace, and learn how to perform at any given moment because Hollywood moves fast. You may only have a moment at a chance meeting or call to make an impression.</div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">FILM CANON</strong> (OR JUST “CANON”)</h2>
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A limited group of movies that are thought to serve as representations of the highest quality in any given genre. The term could also apply to the most well-known aspects of any given genre, franchise, etc. “This script has the canon of most action movies. Let’s try to offer something a little different whenever we can to make it stand apart.” It’s a term used in those two different ways a majority of the time.</div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">FOUR QUADRANT MOVIE</strong></h2>
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A movie that appeals to all four major demographic “quadrants” of the movie going audience: both male and female, and both over and under-25s. Movies usually shoot for two quadrants in order to gain as much of an audience as possible. Most tent-pole (see below) and event movies are four-quadrant movies. </div>
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The Four Quadrant Movie is what studios thrive on and strive to find for each and every fiscal year. Read more about these types of movies with ScreenCraft’s <a href="https://screencraft.org/2013/11/22/four-quadrant-film-10-essential-elements/" style="border: 0px; color: #160552; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px !important; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">What Makes a Four Quadrant Film? 10 Essential Elements</a>.</div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">GREEN LIGHT (OR VARIATIONS LIKE GREENLIT, ETC.)</strong></h2>
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When a movie receives the Green Light, or is Greenlit, that means that it’s a go. It has been packaged (see below), the budget has been approved, the schedule is set, etc. It is going to be made.</div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">HIGH CONCEPT</strong></h2>
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This is a term that is used often, but can have many different meanings. To sum it up, high concept is any concept or script that immediately engages the powers that be and audiences, making them instantly see the wide audience appeal and entertainment value. High concept projects are often easy to pitch in just a couple of sentences. </div>
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<em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">High above the city of L.A., a team of terrorists has seized a building, taken hostages, and declared war. One man has managed to escape… an off-duty police officer hiding somewhere inside. He’s alone, tired, and the only chance anyone has got. </em></div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">LOGLINE</strong></h2>
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A brief summary of a script often providing an emotional “hook” to engage whoever is reading it. They are usually twenty five words or less — give or take — consisting of one to two sentences.</div>
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<em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">When a gigantic great white shark begins to menace the small island community of Amity, a police chief, a marine scientist and grizzled fisherman set out to stop it.</em></div>
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Loglines are required to pitch a screenplay, pitch, or project.</div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">MANAGER</strong></h2>
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A manager usually takes 10-15% commission from any deal a screenwriter garners. They are like an agent, but have a bigger role as they manage the screenwriter’s career as far as what projects they write. They help develop concepts and often take on a producer credit if the film is made. </div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">NOTES</strong></h2>
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The powers that be will offer notes on a script after reading it. The notes will include their subjective opinions on various elements of the script, their creative and objective opinions, and business related directives. They are meant to help develop the screenplay into the best possible draft to attract talent and entice studio executives into giving it the green light. </div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">OPTION</strong></h2>
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Options aren’t as prevalent as they were a decade ago, however, you still see them come up from time to time. When the powers that be offer an option, they are saying that they will pay a certain fee — anywhere from $2,500-$10,000 — to take the script off of the open market and try to package and develop it themselves. Options last anywhere from six months to a year or more, which means that the screenwriter and their representation cannot shop the script elsewhere during that time. When the option time period is complete, the powers that be have the option of renewing for an agreed upon fee or releasing the script to shop elsewhere. </div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">PACKAGE (OR VARIATIONS LIKE PACKAGING, ETC.)</strong></h2>
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In development, this is a key term that all screenwriters should know. Packaging a film consists of attaching a name actor, director, and possibly a certain producer, or even financing. This is what producers, development executives, agents, and managers are tasked to do in order to take the final package to the studio for consideration. The reason many screenplays linger in Development Hell is because they never get properly packaged and waiting for a screenplay to be packaged can be a harrowing experience for screenwriters, but necessary.</div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">PAGE ONE REWRITE</strong></h2>
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A page one rewrite is when the screenwriter takes the general concept of the original draft, as well as agreed upon characters and story elements, and rewrites it from page one. It’s basically a do-over, keeping very little of the original draft. </div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">PITCH</strong></h2>
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A pitch is used throughout different stages of development and production, such as casting and distribution, as well as to urge film producers to further fund a project. Everyone pitches in Hollywood. Screenwriters have to pitch to producers and development executives, as well as representation. They have to pitch to studios and talent.</div>
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A pitch consists of a presentation to the powers that be, usually starting with the logline and then going into more depth about characters, plot, tone, genre, etc.</div>
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There are different levels of pitching. As screenwriters achieve more success, the pitching process becomes much more prominent in their day-to-day while novice screenwriters only have a certain number of chances to do so. Their pitches are usually shorter and more straight to the point where established screenwriters often have to pitch their take on a project offered by the powers that be, and all too often in competition with other potential screenwriters.</div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">POLISH DRAFT</strong></h2>
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This is a final draft of a script that touches up dialogue, description, and other minor elements.</div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">PRODUCER</strong></h2>
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A producer does just that, they produce. They take no money in the development process and aren’t paid until they get the greenlight for a film and attain a producing fee. If a director is the captain of the ship, the producer is the admiral of the fleet. They attach all of the talent and are the go-between of the director and the studio. They essentially raise the project from its conception to eventual production and release. </div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">PRODUCTION COMPANY </strong></h2>
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This is the company that is all too often owned and run by the producer(s). The employees within handle the development, they run the day-to-day operations from their production offices, etc. </div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">READER</strong></h2>
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Often referred to as script reader as well. These individuals are tasked with reading the many, many screenplays that come in through the production and development offices. They read scripts, novels, and other materials to search for the properties that the powers that be are looking for. They write studio coverage (see below) and are basically the weeding out system of Hollywood. They are also the most important individual in the screenwriter’s eyes because if they don’t engage that reader with their scripts, they have no chance of getting their scripts into the hands of the powers that be.</div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">RELEASE</strong></h2>
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Short for release form. This is a document that releases any liability from the powers that be when they read your script. Screenwriters are asked to sign these before the powers that be read the script. This ensures that there is no promise made by them by reading the script as far as money, consideration, etc. </div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">REBOOT</strong></h2>
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A reboot is a movie that has discarded all continuity in an established series in order to recreate its characters, timeline, and backstory from the beginning. Sony rebooted its <span style="border: 0px; color: navy; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Spider-Man</em></strong></span> franchise with <span style="border: 0px; color: navy; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">The Amazing Spider-Man</em></strong></span> movies and have now partnered with Marvel to do it again.</div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">REMAKE</strong></h2>
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A remake is a movie that is based on a pre-existing movie’s script. You’ll often see these come from the studios due to the fact that a remake already has a pre-determined audience and doesn’t need to be marketed as much — as far as concept, story, characters, etc. Or the previous movie underperformed, but the concept and/or source material is worth exploring once again. </div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">SCALE</strong></h2>
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The minimum amount a screenwriter can be paid for any type of project according to WGA contract stipulations. “We can only offer scale on this for you.” </div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">SPEC SCRIPT </strong></h2>
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These are scripts written under <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">spec</em>ulation that they will be sold and produced, hence, the screenwriter hasn’t received any money to buy them are there are no guarantees as far as if they will be optioned, purchased, or produced. </div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">STORY CANON</strong></h2>
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While many don’t actively use this term, the actual definition of it is one of the most utilized practices in the film and television industry.</div>
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Story Canon theoretically combines two or three existing movies, which serve as a metaphor to describe the story, plot, or theme of a screenplay, teleplay or a work yet to be produced. Typically the identified films are of such quality (film canon) or are so distinct that they serve as the measuring stick for the highest quality in the genre of film and are readily identifiable to the recipient.</div>
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The story canon for my own <a href="https://screencraft.org/2014/12/18/interview-with-action-thriller-contest-winner-ken-miyamoto/" style="border: 0px; color: #160552; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px !important; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">ScreenCraft Action & Thriller Script Contest winner</a> <span style="border: 0px; color: navy; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">The Enemy Within</em></strong></span> (long before I became part of the ScreenCraft team mind you) is <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; color: navy; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">The Fugitive</strong> </span>meets <span style="border: 0px; color: navy; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Homeland</strong></span></em>. By mentioning those two together, you’ll understand that it involves a fugitive protagonist on the run amidst political and possible Muslim extremist turmoil.</div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">TENT POLE</strong></h2>
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A movie that supports the financial performance of a movie studio. Look no further than movie franchises. The <span style="border: 0px; color: navy; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Fast and Furious</em></strong></span> movies are Universal’s tent pole movies. Disney has the Marvel Cinematic Universe, Pixar movies, and now <span style="border: 0px; color: navy; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Star Wars</em></strong></span>. Fox has <span style="border: 0px; color: navy; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">X-Men</em></strong></span>. Sony has <span style="border: 0px; color: navy; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Spider-Man</em></strong></span>. Etc. They are also movies that have a huge merchandising value as well. In the end, they are the reliable way to fund the studio.</div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">TREATMENT</strong></h2>
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Treatments are breakdowns of a screenplay, usually written and read like a short story, void of the actual format and dialogue of a screenplay. The number of pages vary from a few to just over a dozen or more. They are used by the powers that be to more easily understand the tone, pacing, and overall story and characters of the script in question.</div>
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Treatments are often included in the contracts that screenwriters sign, requiring them to write a treatment before the possible first draft is written. </div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">UNSOLICITED </strong></h2>
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This refers to material that has not been requested, and usually won’t be viewed for legal purposes. When a screenwriter sends a screenplay — or sometimes even a query letter with a logline or synopsis — to a major agency, production company, or studio, they will often receive a legal notice stating that they do not read or consider unsolicited material. They only accept material that has been pitched to them by agents, managers, producers, etc. Thus, the importance of attaining representation, as well as the importance of networking to avoid the Catch 22 scenario. </div>
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<strong style="border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">WORKING TITLE</strong></h2>
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Refers to a screenplay or movie that has yet to lock a final and agreed upon title.</div>
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These terms, as well as many others, are important to study and understand so that you can use them on a whim and understand the context of what the powers that be are talking about. Definitions may vary from time to time. Some of these terms may be dated or simplistic to some, but these are generally the ones so often heard in meetings, emails, and conversations.</div>
Michael William Downeyhttp://www.blogger.com/profile/01192190799265745266noreply@blogger.com0tag:blogger.com,1999:blog-3510603860403527256.post-10607439864215035492015-12-31T18:28:00.001-08:002015-12-31T18:28:34.700-08:00Guerrilla Marketing and Promotion for Authors<b style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">Tactic #1. Develop and leverage your social influencer group</b><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">Before beginning a social media campaign to create buzz, it's important to have a list in hand for outreach. This requires some level of interaction before the campaign begins. Bloggers are more likely to be responsive if you've had previous contact with them, and your Twitter and Facebook followers are more likely to react if you've provided value to them in the past.</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">The MarketingSherpa </span><i style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">2010 Social Media Marketing Benchmark Report</i><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;"> found blogger relations to be both the most effective, and requiring the most effort of social marketing tactics.</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">Horowitz explained how he created his list:</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">"When I wrote the book proposal, I went through my mental Rolodex and thought about: Who are the people whose stuff I read? Whose stuff I comment on? Who are the people I know personally because I met them at a conference, or reviewed their book, or something? I put together a very large list of who I can reach two or three years before I actually reached out to them."</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">This resulted in a list of approximately 80 bloggers and e-newsletter publishers who received a blanket email (see creative sample, "Outreach email") written in the form of a blog post. He also made the appeal to his social media network.</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">In his book proposal, Horowitz stated a goal of reaching five million people with the book's launch. This goal was set by adding the number of people Horowitz expected to participate in his outreach and multiplying by an average number of names per list. </span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">While he didn’t invest the time or money in hard data collection, Horowitz feels this effort reached this goal based on a Google search with the book's title in quotes receiving more than one million hits less than one month after the launch. </span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">On possibly reaching the goal, Horowitz stated, "If you average only five people each looking at those million Web pages, you get the five million. My suspicion actually is quite a bit more than that because, in most of those Web pages, we were going to attract more than five viewers one hopes."</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">He also added in retrospect he would set a sales goal, rather than a goal for market reach. Horowitz explained, "I got what I wished for. I said I wanted to reach five million people. Had I said I wanted to sell 3,000 or 5,000 books, it's possible the law of attrition might have kicked in and sales would have been higher."</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">Reaching out to social influencers can be very effective even if the response isn't terribly strong. You can get some unexpected and powerful exposure.</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">For example, Horowitz said some of the people he reached out to "went way beyond the call of duty." He cites one blogger who lives around an hour away from Horowitz and actually came to see him, and interviewed Horowitz on video, along with his co-author who joined by phone. They then shared the video online.</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><b style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">Tactic #2. Learn from failed efforts</b><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">One major part of Horowitz's outreach to social influencers was a failure. Along with promoting the book, he also offered his list the chance to make commission on an upsell to a membership program. The membership program was, in Horowitz's words, "a flop."</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">The program was priced at $99 per month and consisted of a monthly content package, including an open coaching call where members could ask Horowitz questions, interviews with accomplished green marketers, a newsletter and access to a newsletter archive dating back to 1997.</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">His reasoning for the idea was membership programs were very popular several years ago at price points ranging from $5 to $500 per month. </span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">He believes his price point was too high, especially given the economic conditions during 2010. He has plans to revisit the membership program with a price in the range of $20 per month. His informal research found most membership programs fall into three price points:</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">o $5 per month for a very limited program</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">o $20-49 per month</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">o $99 per month and higher</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">To relaunch the program Horowitz is planning on hitting the low end of the middle range for membership programs.</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><b style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">Tactic #3. Don't forget about traditional media</b><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">Any campaign to create awareness and buzz should not overlook traditional media. Email and social media outreach is an important element to any campaign, but too often some of those old tricks -- like sending out a press release to news desks -- are either brushed aside or forgotten. </span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">Remember, news organizations still have column inches to fill, and with newsroom cutbacks and reliance on wire services, a solid pitch with a hook can still grab some ink, real or virtual.</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">Horowitz had an advantage with his outreach to traditional media in that his book was about green marketing, and similar to this case study, news outlets look for interesting green stories around Earth Day each year.</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">Of course, just getting a press release out there isn't necessarily going to be enough to grab the attention of an assignment editor.</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">"Publishing a book isn't news," said Horowitz. "So if I put out a press release that says, 'guerrilla marketing expert publishes new book,' it's going to fall right into the recycle bin. It's not going anywhere. But if I talk about the specific problems I can solve, the specific goals that </span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">I can help people achieve, some of the marketing heresies in the book, those are newsworthy."</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><b style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">Tactic #4. Tie discounts to relevant newsworthy events, such as Earth Day</b><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">The book's publisher promoted the book by taking a white paper by Horowitz and releasing that material in seven parts, and it also worked with Amazon in creating interest in the book.</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">The deal with Amazon was to sell the book at a discount around Earth Day last year, and the result of this effort was to get the green marketing book to number one in the environmental category at the online retailer.</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><b style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">Tactic #5. Track social mentions</b><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">This tactic works on two levels. It provides the opportunity to find out if buzz is positive, negative, or in the case of Horowitz's book, possibly illegal. It also gives you the opportunity to engage with your audience and create deeper relationships. This more personal touch can increase trust and create stronger response to future calls-to-action with your social network.</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">Horowitz stated he is aggressive in checking on what people are saying about the book on Twitter. His first step is to check the link and make sure it doesn't lead to an illegal download site. If it does, he alerts the publisher and they shut down the site.</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">But, he added, many times people will just comment on the book and he'll engage them in conversation. At that point they go from someone who just read his book to someone who has a relationship with him, and are people he can add to that "mental Rolodex" to go to in his next social media outreach.</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><b style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">Tactic #6. Make your call-to-action prominent in the campaign</b><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">In this case, Horowitz was looking to expand his email list by including a call-to-action in the book where readers could sign up for a bonus package of material in exchange for a sign-up. Disappointing for him, so far the number of people who have actually signed-up is very small.</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">He attributes the problem to the fact that this call-to-action comes very late in the book and he believes many readers just simply never see the offer. He said in the future he plans on making sure this call-to-action comes much closer to the front to help ensure more readers actually see the call-to-action.</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">The lesson is that no matter what your offer or call-to-action might be, make sure it is visible and easily accessible to your target audience. If they don't see the offer, they don't even have the chance to reject it, much less take action.</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><b style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">Tactic #7. Don’t forget to do what you do best</b><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">Sometimes it's easy to get caught up in some aspect of a marketing campaign and forget to implement whatever it is you do best. Maybe you have been very successful in direct mail, but are so involved in an email campaign that you ignore a potential successful direct mail aspect to the overall effort.</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">For this book, Horowitz included a number of green and guerrilla marketing techniques:</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">- Green messaging</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">- Speaking and attending non-local green events</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">- Printing on Forest Stewardship Council (FSC)-certified recycled paper</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">- Building win-win marketing partnerships via networking with zero carbon impact (all electronic)</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">- Using social media and traditional press</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">- Marketing via expertise (articles, blog, interviews, speaking, etc.)</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">- Social proof (testimonials, awards, foreign rights sales, celebrity co-author)</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">- No high-carbon impact aside from two flights</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><b style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;"><br /><br />RESULTS</b><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">The book was published January 23, 2010</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">- On February 17, 2010, a Google search for an exact match of the book title returned 1,070,000 results </span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">- On April 30, 2010, the book hit number one on the Amazon environmental list (see creative sample)</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">- Horowitz was quoted in 131 news stories in 2010</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">- Response to his social media influencer list was about 15%</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><b style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">Useful links related to this article</b><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">CREATIVE SAMPLES</span><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">1. </span><a href="http://www.marketingsherpa.com/heap/cs/guerrilla/1.htm" style="background-color: white; color: navy; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" target="blank">Outreach Email Part 1</a><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">2. </span><a href="http://www.marketingsherpa.com/heap/cs/guerrilla/2.htm" style="background-color: white; color: navy; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" target="blank">Outreach Email Part 2</a><br style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;">3. </span><a href="http://www.marketingsherpa.com/heap/cs/guerrilla/3.htm" style="background-color: white; color: navy; font-family: 'Open Sans', sans-serif; font-size: 14px; line-height: 18px;" target="blank">Outreach Email Part 3</a>Michael William Downeyhttp://www.blogger.com/profile/01192190799265745266noreply@blogger.com0tag:blogger.com,1999:blog-3510603860403527256.post-74866080168313448052015-12-01T22:35:00.000-08:002016-04-11T19:32:51.453-07:00Training <div class="separator" style="clear: both; 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Dao Shu</div>
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Kamae No Kata</div>
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<br />Michael William Downeyhttp://www.blogger.com/profile/01192190799265745266noreply@blogger.com0tag:blogger.com,1999:blog-3510603860403527256.post-52553269016148108382015-10-27T22:50:00.000-07:002015-10-27T22:50:10.307-07:00On SuicideSuicide is not subject matter that most people want to talk about. I'm tackling the issue head on with my new book 'A Golden Heart', giving hope to those who are lost. <div>
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In America, n average of 101.1 individuals per day (one per 14.2 minutes)will die by suicide.<br /></div>
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Males complete suicide at a rate3 .85 times that of females; however, females attempt suicide three times more often than males.</div>
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<br />The vast majority of individuals who are suicidal often display clues and warning signs. <br /><br />Suicide is the 10th leading cause of death, with a rate of 12.0 per 100,000.</div>
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<br />Mental health diagnoses are generally associated with a higher rate of suicide. The risk for suicide is increase in depressed individuals.<br /><br />Youth <br />(ages 15-24): <br /><br />Suicide is the third leading cause of death; only accidents and homicides are more frequent.</div>
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<br />One youth completes suicide every 2 hours, which is about 12 each day.</div>
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<br />For every completed suicide by youth, it is estimated that 100 to 200 attempts are made. <br /><br />The 2010 rate was 10.45 per 100,000 (a total of 4,600).</div>
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<br />Males die by suicide over 4 times than that of female youth.<br /><br />Source: American Association of Suicidology, 2010</div>
Michael William Downeyhttp://www.blogger.com/profile/01192190799265745266noreply@blogger.com0tag:blogger.com,1999:blog-3510603860403527256.post-62367761448570832352015-10-21T11:11:00.000-07:002020-01-06T22:10:13.763-08:00A Golden Heart: Journey to Equilibrium (Preview)<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQCB55EULCyxhyphenhyphen5kzrVTPhVjcCxlffTuT-bV5GPEX_6nlSnvF0qeNTmt2yONix_9UrnPZ3aCX3M9wz-ZlkX0j8wrpLBSL5mEUh3RZ-DPm3f7ZMitytTzeWJh3qk-lKiUVz6qJYVa6y_Nw/s1600/A+Golden+Heart+3D+-+900+x+1224.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQCB55EULCyxhyphenhyphen5kzrVTPhVjcCxlffTuT-bV5GPEX_6nlSnvF0qeNTmt2yONix_9UrnPZ3aCX3M9wz-ZlkX0j8wrpLBSL5mEUh3RZ-DPm3f7ZMitytTzeWJh3qk-lKiUVz6qJYVa6y_Nw/s320/A+Golden+Heart+3D+-+900+x+1224.jpg" width="235" /></a></div>
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/Brrg9IQbusU/0.jpg" frameborder="0" height="466" src="https://www.youtube.com/embed/Brrg9IQbusU?feature=player_embedded" width="520"></iframe></div>
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A quick preview of my book<b><i> A Golden Heart: Journey to Equilibrium</i></b> I've been writing through a lot of struggle. Thirty years of research, notes, and real life experiences of myself and my girlfriend are in the book. I went through bullying, bankruptcy, foreclosure, poverty, unemployment, homelessness, and had a gun pulled on me. My girlfriend survived typhoid fever, escaped a revolution in the Philippians and moved to the United States, overcoming more immense struggle in California.<br />
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I know what it's like to feel unwanted. I was an outcast, and bullied at high school. I had a speech impediment. Later in life as I became successful in sales and starting businesses in my twenties I developed an ego to make up for the lack of attention I received. This led to a divorce, a DUI, bankruptcy, and a foreclosure. I was ready to take my own life. It felt like I had failed in life and had no purpose anymore. Now that I made it through that struggle and learned that happiness comes from within, I am dedicating my life to inspiring others and giving faith and hope to those who may end up like I did.<br />
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I have a great deal of radio, TV, film, and public campaign experience. I've helped huge names in the sports and entertainment world:<br />
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I have over 500,000 emails personally, all divided down into sections and organized by first name. My social media following is around 100,000 total and on over 200 different platforms. I have a press list and relationships with many national newspapers, web sites, tastemakers, and magazines.<br />
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Many people experience frustration and profound angst, battle feelings of inadequacy and worrying they are doing everything wrong in life.<br />
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<b><u>A Golden Heart: Journey to Equilibrium</u></b><br />
A wise woman living in the woods is the key to a teenager's survival. A Golden Heart is an inspiring story of faith, hope, courage, love, & redemption. The goal is to encourage more kindness, compassion, love, caring, giving, heart, and soul.<br />
<span style="font-weight: bold;"><span style="font-weight: normal;"><br /></span></span>
Brooke, an angry, frustrated, abused, and depressed teenager expelled from school escapes to the nearby wilderness. When she comes upon a log cabin cottage in the woods inhabited by Esiw, an old Asian lady who left civilization years ago. Brooke is faced with a choice and a challenge: perish or conquer her fears and find love. A Golden Heart is an inspiring story of courage, transformation, and redemption.<br />
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<b><u>Author Biography: </u></b><br />
Michael Downey is a writer and entrepreneur in California. He loves stories that promote kindness, compassion, love, caring, giving, heart, and soul. In his early years, Downey won the Minnie Hite Moodie Writers Award & was a journalist in Ohio. He has helped many charities with youth programs and completed a mission with Save Our Youth in Mexico. In 2007, he sold his Colorado-based sports high-tech social application PlayCoed.com to 212 Media. In 20 years Downey has published over 3,000 songs, started four businesses, written 7 screenplays, & worked with various Denver Nuggets, Colorado Rockies, and Denver Broncos players.<br />
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<b>Audience:</b><br />
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<b>Primary:</b> People who sincerely seek purpose, spirituality, and answers to life's hardest questions.<br />
<b>Secondary:</b> People developing a paradigm of how their faith interacts with themselves, God, and the world around them. <br />
<b>Tertiary:</b> Nonbelievers and seekers who see God as controlling and have never understood freedom and grace.<br />
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<b><u>Format and Details of Manuscript: </u></b><br />
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Bookstore section: Fiction, Inspiration<br />
Book format: Trade paper<br />
Price point: $15.95<br />
Word count: 120,000<br />
<b>Special features: </b>A study guide, workbook, audio version, illustrations, and screenplay will be created.<br />
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<b><u>Potential Endorsers: </u></b><br />
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<ul>
<li>TJ Doyle</li>
<li>Matt Bliss</li>
<li>Mike Gelman</li>
<li>Mike Pritchard</li>
<li>Kelenna Azuibuike</li>
<li>MacKenzie Bearup</li>
<li>Daniel Park</li>
<li>Ken Unger</li>
</ul>
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<b><u>Affinity Groups:</u></b><br />
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<i>Readers of the following authors would be interested in this book: </i><br />
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<br />
<ul>
<li>John C. Maxwell</li>
<li><a href="http://www.ziglar.com/" target="_blank">Zig Ziglar</a></li>
<li>OG Mandingo</li>
<li>Rob Bell</li>
<li>Donald Miller</li>
<li>Anne Lamott</li>
<li>Lauren Winner</li>
<li>Brennan Manning</li>
<li>C.S. Lewis</li>
<li>Phillip Yancey</li>
<li>Marianne Williamson</li>
<li>Ruediger Schache</li>
<li>Paulo Coelho</li>
<li>Gary Zukav</li>
<li>Immaculec Ilibagiza</li>
<li>Dean Shrock</li>
<li>Michael Bernard Beckwith</li>
<li>Linda Francis</li>
<li>Jane Goodall</li>
<li>Isabel Allende</li>
<li>Joe Dispenza</li>
<li>Howard Martin</li>
<li>Deepak Chopra</li>
<li>Eckhart Tolle</li>
<li>John Gray</li>
<li>Mark Nepo</li>
<li>Maya Angelou</li>
<li>Rollin McCraty</li>
<li><a href="http://www.nealedonaldwalsch.com/" target="_blank">Neale Donald Walsch</a></li>
</ul>
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<br />
<i>Readers of the following magazines would be interested in this book: </i><br />
<br />
<br />
<ul>
<li>Readers Digest</li>
<li>Books and Culture</li>
<li>New Man Magazine</li>
<li>Relevant Magazine</li>
<li><a href="http://www.charismamag.com/" target="_blank">Charisma</a></li>
<li>Faith and Family</li>
<li>Faith Today</li>
<li><a href="http://www.radixmagazine.com/" target="_blank">Radix Magazine</a></li>
<li>Today's Christian Woman</li>
<li><a href="https://www.guideposts.org/" target="_blank">Guideposts</a></li>
<li>Heartlight Magazine</li>
<li><a href="https://www.truthforlife.org/" target="_blank">Truth For Life</a></li>
<li><a href="http://www.relevantmagazine.com/" target="_blank">Relevant</a></li>
<li><a href="http://www.worldmag.com/" target="_blank">World Mag</a></li>
</ul>
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<i>Listeners of the following radio programs would be interested in this book: </i><br />
<br />
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<ul>
<li>Chip Engram: <a href="http://livingontheedge.org/">Living on the Edge</a></li>
<li><a href="http://www.albertmohler.com/category/radio/" target="_blank">Albert Mohler</a></li>
<li>Dr. Steve Schell, <a href="http://www.lifelessonsradio.org/Aboutus.asp" target="_blank">Life Lessons</a></li>
<li>Story Corps</li>
<li>Dr. Charles Betters, <a href="http://www.oneplace.com/ministries/a-gripping-thought/" target="_blank">Gripping Thoughts</a></li>
<li><a href="http://rzim.org/let-my-people-think-broadcasts" target="_blank">Let My People Think</a></li>
</ul>
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<b>Book Comparisons:</b> Wild<br />
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<b><u>Foundation: </u></b><br />
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Romans 12:2 (NKJV) And do not be conformed to this world, but be transformed by the renewing of your mind, that you may prove what is that good and acceptable and perfect will of God.<br />
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<u><b>Marketing:</b></u><br />
<a href="http://triberr.com/pages/tribe-details.php?tribe=60822" target="_blank">Tribber</a>, Blogs, Public Relations campaign, Pinterest, Twitter (100,000 followers and ads), facebook, Google Plus, and much more.<br />
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<b><u>Mood and Feel:</u></b><br />
<br />
I sourced a lot of art work to inspire me along the way. Of course nothing is exact to how it is in the book, or will be in the movie, but gives a good idea of the mood and feel. Some of that is here:<br />
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<b>Additional Marketing Resources</b><br />
<br />
http://www.pressreleasesender.com/<br />
http://www.prleads.com/Michael William Downeyhttp://www.blogger.com/profile/01192190799265745266noreply@blogger.com0Rancho Palos Verdes, CA, USA33.7444613 -118.3870173000000233.6388508 -118.54837880000002 33.850071799999995 -118.22565580000003tag:blogger.com,1999:blog-3510603860403527256.post-68765601697613831452015-10-10T08:13:00.000-07:002016-04-11T19:32:36.276-07:00ColoWeen<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Dating back to 2008, I've been helping put on Colorado's Largest Halloween Parties and Concerts. 2015 will be an epic year. See more details below: </span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; color: #404040; line-height: 18.2px;">SAT OCT 31, 2015</span><br style="background-color: white; color: #404040; line-height: 18.2px;" /><span style="background-color: white; color: #404040; line-height: 18.2px;">Downtown Denver Halloween Party</span><br style="background-color: white; color: #404040; line-height: 18.2px;" /><span style="background-color: white; color: #404040; line-height: 18.2px;">City Hall Events Center & The Curtis Hotel</span><br style="background-color: white; color: #404040; line-height: 18.2px;" /><span style="background-color: white; color: #404040; line-height: 18.2px;">Coloween 2015 is one of the most anticipated Denver Halloween Parties in Colorado now with TWO parties to choose from!</span><br style="background-color: white; color: #404040; line-height: 18.2px;" /><br style="background-color: white; color: #404040; line-height: 18.2px;" /><span style="background-color: white; color: #404040; line-height: 18.2px;">Coloween – The Curtis Hotel OPEN BAR Downtown Denver Halloween Party</span><br style="background-color: white; color: #404040; line-height: 18.2px;" /><br style="background-color: white; color: #404040; line-height: 18.2px;" /><span style="background-color: white; color: #404040; line-height: 18.2px;">Complete Hotel Takeover! The Curtis Hotel offers two levels of twisted horrifying entertainment which feels like haunted house meets massive hotel party! Sexy theatrical performers, three ballrooms of DJ’s and premium quality production and haunted hallways covered in insane decor.</span><br style="background-color: white; color: #404040; line-height: 18.2px;" /><span style="background-color: white; color: #404040; line-height: 18.2px;">Complete hotel takeover!</span><br style="background-color: white; color: #404040; line-height: 18.2px;" /><span style="background-color: white; color: #404040; line-height: 18.2px;">OPEN BAR w/ 28 bartenders dedicated to fast and convenient service to maximize your Halloween party time!</span><br style="background-color: white; color: #404040; line-height: 18.2px;" /><span style="background-color: white; color: #404040; line-height: 18.2px;">DJ Chonz, That Eighties Band, Sammy T & Mike EP, DJ Maciek, Rob-E-Rob, DJ Live, and more to be announced!</span><br style="background-color: white; color: #404040; line-height: 18.2px;" /><span style="background-color: white; color: #404040; line-height: 18.2px;">$1,000 CASH COSTUME CONTEST hosted by Fox 31 Anchor Chris Parente</span><br style="background-color: white; color: #404040; line-height: 18.2px;" /><span style="background-color: white; color: #404040; line-height: 18.2px;">Haunted house meets elegant open bar hotel party</span><br style="background-color: white; color: #404040; line-height: 18.2px;" /><span style="background-color: white; color: #404040; line-height: 18.2px;">Multiple themed party rooms including large ballrooms, bars, concert-style stage production with tons of lighting and visual effects through party rooms and hallways</span><br style="background-color: white; color: #404040; line-height: 18.2px;" /><span style="background-color: white; color: #404040; line-height: 18.2px;">Play and stay, party in your rooms with your friends and go to the party in the same location!</span><br style="background-color: white; color: #404040; line-height: 18.2px;" /><span style="background-color: white; color: #404040; line-height: 18.2px;">Hotel Rooms will sell out fast – Book Now! </span><a class="ot-anchor aaTEdf" dir="ltr" href="http://www.coloween.com/denver-halloween-party-tickets/" jslog="10929; track:click" rel="nofollow" style="background-color: white; color: #404040; cursor: pointer; line-height: 18.2px; text-decoration: none; transition: color 0.218s;" target="_blank">http://www.coloween.com/denver-halloween-party-tickets/</a><br style="background-color: white; color: #404040; line-height: 18.2px;" /><br style="background-color: white; color: #404040; line-height: 18.2px;" /><span style="background-color: white; color: #404040; line-height: 18.2px;">Option 2</span><br style="background-color: white; color: #404040; line-height: 18.2px;" /><br style="background-color: white; color: #404040; line-height: 18.2px;" /><span style="background-color: white; color: #404040; line-height: 18.2px;">Coloween City Hall – Colorado’s most anticipated Halloween costume party is back!</span><br style="background-color: white; color: #404040; line-height: 18.2px;" /><br style="background-color: white; color: #404040; line-height: 18.2px;" /><span style="background-color: white; color: #404040; line-height: 18.2px;">Featuring a Special Club Performance & DJ set by T-Pain!</span><br style="background-color: white; color: #404040; line-height: 18.2px;" /><span style="background-color: white; color: #404040; line-height: 18.2px;">Sold out in 2014, Coloween at City Hall Events Center is back and better than ever! Enjoy a special Halloween club performance & DJ set by Grammy winning hip-hop singer/rapper T-Pain! Plus, supporting artists DJs will be playing Top 40, hip-hop, reggae, trap & more. Party in four separately themed rooms featuring scary decor, live musical acts, DJ’s and performers!</span><br style="background-color: white; color: #404040; line-height: 18.2px;" /><span style="background-color: white; color: #404040; line-height: 18.2px;">A special Halloween club performance & DJ set by Grammy winning hip-hop singer/rapper T-Pain!</span><br style="background-color: white; color: #404040; line-height: 18.2px;" /><span style="background-color: white; color: #404040; line-height: 18.2px;">Four separately themed rooms featuring scary decor, live musical acts, DJ’s and performers! Halloween decorations and performers, and 2015’s haunted theme TBA</span><br style="background-color: white; color: #404040; line-height: 18.2px;" /><span style="background-color: white; color: #404040; line-height: 18.2px;">Only 2,000 tickets offered, compared to 3,000 last year! Get tickets before they sell out!</span><br style="background-color: white; color: #404040; line-height: 18.2px;" /><span style="background-color: white; color: #404040; line-height: 18.2px;">Supporting artists DJs playing Top 40, hip-hop, reggae, trap & more!</span><br style="background-color: white; color: #404040; line-height: 18.2px;" /><span style="background-color: white; color: #404040; line-height: 18.2px;">T-Pain, Pries, Vinnie Maniscalco, DJ Wushu, DJ Manos, BBPi, The Lord Kingdom, Boss Goodie & more to be announced!</span><br style="background-color: white; color: #404040; line-height: 18.2px;" /><span style="background-color: white; color: #404040; line-height: 18.2px;">$1000 CASH COSTUME CONTEST hosted by Denver Post’s Robin Carlin</span><br style="background-color: white; color: #404040; line-height: 18.2px;" /><span style="background-color: white; color: #404040; line-height: 18.2px;">VIP Bottle Service Packages Available- Inquire Here!</span><br style="background-color: white; color: #404040; line-height: 18.2px;" /><br style="background-color: white; color: #404040; line-height: 18.2px;" /><a class="ot-anchor aaTEdf" dir="ltr" href="http://www.coloween.com/city-hall-denver-halloween-party-tickets/" jslog="10929; track:click" rel="nofollow" style="background-color: white; color: #404040; cursor: pointer; line-height: 18.2px; text-decoration: none; transition: color 0.218s;" target="_blank">http://www.coloween.com/city-hall-denver-halloween-party-tickets/</a><span style="background-color: white; color: #404040; line-height: 18.2px;"></span></span>Michael William Downeyhttp://www.blogger.com/profile/01192190799265745266noreply@blogger.com2Denver, CO, USA39.7392358 -104.99025139.3486558 -105.635698 40.1298158 -104.344804tag:blogger.com,1999:blog-3510603860403527256.post-50071740846798363802015-09-20T21:38:00.001-07:002015-09-20T21:38:58.533-07:00On Editing<b>Be Your Own Editor</b><br />
<br />
Here's an interesting way you can edit your own material.<br />
<br />
Follow these steps to have the best success.<br />
<br />
<i><b>Purpose</b></i><br />
<br />
<ol>
<li>Is your purpose stated clearly? </li>
<li>Are there specific requests for action or information? </li>
<li>Is it accurate, complete, and is there the right amount of detail? </li>
<li>What is your sequence? </li>
<li>Is your bottom line at the top and strategically placed?</li>
<li>Are your organization and ideas flowing logically? </li>
</ol>
<br />
<br />
<b><i>Design</i></b><br />
<br />
<ol>
<li>Is there enough headlines, sidelines, and lists? </li>
<li>Is there enough white space to frame your ideas? </li>
<li>Are your deadlines and action items highlighted?</li>
</ol>
<br />
<br />
<i><b>Presentation</b></i><br />
<br />
<ol>
<li>Would a chart, table, or graph be more effective for certain information? </li>
<li>Begin with topic sentence, focus on one topic, transitions with and in between.</li>
<li>Limit to 5-6 lines for your paragraph.</li>
<li>Sentences need to be varied in structure, length, and streamlined to 15-20 words.</li>
<li>Tone and style needs to be simple, specific, straightforward, and free of affection and stuffy outdated language.</li>
<li>Acronyms need to be explained. </li>
<li>Terminology needs to be familiar to readers. </li>
<li>Headlines designed for impact. </li>
</ol>
<br />
<br />
<b><i>Style</i></b><br />
<br />
<ol>
<li>Personal, Upbeat, and Direct.</li>
<li>Positive approach.</li>
<li>Active voice.</li>
<li>Is it appropriate for the audience? </li>
</ol>
<br />
<br />
<i><b>Proofread</b></i><br />
<br />
<ol>
<li>Check your Grammar, Spelling, and Punctation for accuracy. </li>
<li>Typographical errors need to be corrected. </li>
<li>Is your new data highlighted?</li>
</ol>
<br />
Someone should proof read your work.<br />
<br />
So, there you have it.<br />
<br />
The Be your own editor checklist.<br />
<br />
<br />
<br />Michael William Downeyhttp://www.blogger.com/profile/01192190799265745266noreply@blogger.com0tag:blogger.com,1999:blog-3510603860403527256.post-20834402160790701892015-09-17T11:29:00.000-07:002015-09-20T21:40:03.991-07:00Say This Prayer<div class="p1">
<span class="s1">God deliver me from thoughts of past resentment, guilt, shame, pain or hurt. Allow me to focus on your plans for me, molding me, and appreciating your love and compassion in the present moment. I know I’ll be tempted to be dishonest and angry. I must let down my ego & pride, & instead praise & worship your glory.</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">I asked you for strength to be courageous with heart and compassion. I ask you to send me angels and remove demons from my life. I asked that my eyes not be saturated or my perception warped by images and sounds that take me out of love. </span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1">For awhile I held judgements & resentment towards certain people. No more. I have forgiven all who injured, stole from me, & ridiculed me. And I asked you for pardon for those whom I injured. I am obedient to you the Holy Spirit and my Lord Jesus Christ who forgives our sins. No other religions, prophets, good works or bribes to God will free me of the lies & temptations of demons.</span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
</div>
<div class="p1">
<span class="s1">Dear God please forgive my sins and deliver me from evil. I put my trust in you, Jesus, and the Holy Spirit. Lord I accept your call to my life to obey God, rejoice, love all, and live an abundant life. In Jesus name, Amen. </span></div>
Michael William Downeyhttp://www.blogger.com/profile/01192190799265745266noreply@blogger.com0tag:blogger.com,1999:blog-3510603860403527256.post-35699306174016791372015-08-24T23:27:00.003-07:002015-08-24T23:27:40.010-07:0021 Signs You’ve Found Your PassionHow would you feel if you were to stay in your line of work forever?
Here are 20 signs that let you know that you’ve found the passion that makes your heart sing!<br />
<br />
<ol>
<li>You consistently wake up before your alarm clock, excited to start work. </li>
<li>The idea of building your career fills you with anticipation, not dread. </li>
<li>You’re a little freaked out by the magnitude of everything that you have to do – not because you don’t want to do it, but because you want so badly to succeed. </li>
<li>You “productively procrastinate” – whenever you get bogged down in one task, you take a break and distract yourself with something that benefits your passion, too. </li>
<li>You get a little twinkle in your eye and a grin on your face whenever you’re asked what you do. </li>
<li>You’d rather stay up working than watching TV. </li>
<li>You sometimes dedicate your weekends to work, and don’t even mind doing so. </li>
<li>You’ve got an insatiable appetite for books, blog articles and anything else that you can get your hands on related to your field. </li>
<li>When you think of a life without your passion, you feel empty. You make room in your life for your passion, scheduling personal appointments and everything else around building your dream. </li>
<li>You find it difficult to relate to people who have no desire to pursue their own dreams. </li>
<li>You’ve found yourself cutting out negative thinkers from your life.
You won’t let small minds talk you out of big ideas! </li>
<li>You’d rather have a “dream lunch date” with your business idols than your favorite celebrities.</li>
<li>You wake up thinking about it. You go to sleep thinking about it. Actually, there aren’t many moments where you’re not thinking about it. </li>
<li>Your head is constantly spinning with ideas. </li>
<li>You have brainwaves in the car, in the shower and any other inconvenient locations. </li>
<li>You hear others complaining about their jobs and careers and, although you feel sad for them, you’re thrilled that you can’t relate. </li>
<li>You’re constantly thinking of ways to improve your business and make it even better. </li>
<li>You know you dream big, but you also work hard and back yourself with the confidence to try and make it happen. </li>
<li>You start realizing that friends, family and even total strangers start coming to you for advice related to your field or entrepreneurialism.
Following your passion has taught you that you need to be working with something that you can throw your all into – whether its this passion or another one. </li>
<li>You are no longer willing to settle for just a job that pays the bills but crushes your soul. </li>
<li>You found yourself nodding throughout this list, reaffirming that you’ve found your place. And knowing that you’re bold enough to pursue your passion? Well, gives you a completely indescribable feeling in the most wonderful way.</li>
</ol>
Michael William Downeyhttp://www.blogger.com/profile/01192190799265745266noreply@blogger.com0tag:blogger.com,1999:blog-3510603860403527256.post-78811094919563667102015-08-23T20:32:00.001-07:002015-08-23T20:33:21.599-07:00The Ultimate Modern Marketing Guide<iframe src="//www.slideshare.net/slideshow/embed_code/key/cKgEuzavGpQ9Cj" width="825" height="755" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe> <div style="margin-bottom:5px"> <strong> <a href="//www.slideshare.net/leadalliance/modern-marketing-bible" title="Modern Marketing Bible" target="_blank">Modern Marketing Bible</a> </strong> from <strong><a href="//www.slideshare.net/leadalliance" target="_blank">Sound Saves</a></strong> </div>Michael William Downeyhttp://www.blogger.com/profile/01192190799265745266noreply@blogger.com0tag:blogger.com,1999:blog-3510603860403527256.post-76717969067680575502015-08-23T20:27:00.004-07:002015-08-23T20:27:42.986-07:0010 Habits of Highly Organized People<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; font-size: 14px; line-height: 19px; margin-bottom: 1.5em; padding: 0px; vertical-align: baseline;">
<span style="font-family: Arial, Helvetica, sans-serif;">I'm sharing the 10 common habits of the most organized people out there. If you can adopt them, they are sure to bring a bit more clarity and precision to your life…</span></div>
<h2 style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; font-size: 18px; font-stretch: normal; font-style: italic; font-weight: normal; margin: 0px 0px 10px; padding: 0px; vertical-align: baseline;">
<strong style="background: transparent; border: 0px; box-sizing: border-box; line-height: 1.5; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;">1. They write everything down.</span></strong></h2>
<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; font-size: 14px; line-height: 19px; margin-bottom: 1.5em; padding: 0px; vertical-align: baseline;">
<span style="font-family: Arial, Helvetica, sans-serif;">Making to-do lists is a given. But for ultra-organized people, it goes beyond that. No matter how good your memory is, you’re bound to forget the small details every once in a while. So anytime there is something important you want to remember—from the name of the acupuncturist your coworker recommended to the funny short story idea that came to you in your sleep to your brother-in-law’s birthday—just write it down.</span></div>
<h2 style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; font-size: 18px; font-stretch: normal; font-style: italic; font-weight: normal; margin: 0px 0px 10px; padding: 0px; vertical-align: baseline;">
<strong style="background: transparent; border: 0px; box-sizing: border-box; line-height: 1.5; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;">2. They give themselves deadlines.</span></strong></h2>
<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; font-size: 14px; line-height: 19px; margin-bottom: 1.5em; padding: 0px; vertical-align: baseline;">
<span style="font-family: Arial, Helvetica, sans-serif;">The most organized individuals know that it’s not just about having a to-do list. It’s about having a specific deadline assigned to each task you want to complete. By checking tasks off by a certain time and date, you will avoid leaving anything important until the last minute.</span></div>
<h2 style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; font-size: 18px; font-stretch: normal; font-style: italic; font-weight: normal; margin: 0px 0px 10px; padding: 0px; vertical-align: baseline;">
<strong style="background: transparent; border: 0px; box-sizing: border-box; line-height: 1.5; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;">3. They take breaks.</span></strong></h2>
<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; font-size: 14px; line-height: 19px; margin-bottom: 1.5em; padding: 0px; vertical-align: baseline;">
<span style="font-family: Arial, Helvetica, sans-serif;">Stopping in the middle of the day to de-clutter your desk isn’t always just a form of procrastination. Taking a few minutes to catch your breath and get your space in order can help you be more productive when you return to the task at hand. So if you need a breather, go grab coffee if you must, but consider an “organization break” as an even more productive alternative.</span></div>
<h2 style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; font-size: 18px; font-stretch: normal; font-style: italic; font-weight: normal; margin: 0px 0px 10px; padding: 0px; vertical-align: baseline;">
<strong style="background: transparent; border: 0px; box-sizing: border-box; line-height: 1.5; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;">4. They have a home for everything.</span></strong></h2>
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<span style="font-family: Arial, Helvetica, sans-serif;">Extremely organized people won’t bring anything home unless they know exactly where they are going to put it. This means being more selective in what you purchase, and also having proper storage solutions. Here are a few creative storage solutions I love and some tips for organizing your craft supplies.</span></div>
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<strong style="background: transparent; border: 0px; box-sizing: border-box; line-height: 1.5; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;">5. They have shared online calendars.</span></strong></h2>
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<span style="font-family: Arial, Helvetica, sans-serif;">Organized people know that having shared online calendars makes for so much less back-and-forth when you are trying to schedule something. So consider syncing your Google or iCal calendar with your closest colleagues, family members, or anyone else who would benefit. And for times when you are trying to set a meeting with a larger group, I highly recommend using a scheduling tool like <a href="http://doodle.com/" style="-webkit-tap-highlight-color: rgb(88, 173, 242); background: transparent; box-sizing: border-box; font-size: 13px; font-stretch: normal; line-height: normal; margin: 0px; padding: 0px; transition: color 0.3s linear; vertical-align: baseline;" target="_blank">Doodle</a>.</span></div>
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<strong style="background: transparent; border: 0px; box-sizing: border-box; line-height: 1.5; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;">6. They have a detailed email filing system.</span></strong></h2>
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<span style="font-family: Arial, Helvetica, sans-serif;">You might think it was a little bit ridiculous if you saw how many different folders I’ve created for filing my emails (er… 26). But the fact of the matter is that having a detailed filing system makes it easy to go back and find old emails in a snap.</span></div>
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<strong style="background: transparent; border: 0px; box-sizing: border-box; line-height: 1.5; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;">7. They tackle one task at a time.</span></strong></h2>
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<span style="font-family: Arial, Helvetica, sans-serif;">Trying to do too many things at once can lead to chaos. When you’re feeling overwhelmed, try taking a step back and focusing on one thing at a time. Prioritize the items on your to-do list and start either with the items that are easiest to check off or the most important. I promise that your to-do list will be cut in half before you know it.</span></div>
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<strong style="background: transparent; border: 0px; box-sizing: border-box; line-height: 1.5; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;">8. They have less stuff.</span></strong></h2>
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<span style="font-family: Arial, Helvetica, sans-serif;">The more stuff you have, the more likely it is to become disorganized. Organized people love to eliminate the clutter and regularly purge items they no longer need. This also includes learning to walk away from bargains. As far as the space in your closet is concerned, it’s better to purchase one investment piece you really love than five so-so tops you found on sale. Also, consider donating items you no longer need. It’s easier to part with your possessions if you know they are going to a good cause.</span></div>
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<strong style="background: transparent; border: 0px; box-sizing: border-box; line-height: 1.5; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;">9. They delegate.</span></strong></h2>
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<span style="font-family: Arial, Helvetica, sans-serif;">Asking for help is never a bad thing; in fact, it’s the quality of a good leader. Organized people know when it takes a team to get something done and are just as good at organizing people as they are at organizing objects.</span></div>
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<strong style="background: transparent; border: 0px; box-sizing: border-box; line-height: 1.5; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;">10. They set their alarms 15 minutes earlier than they have to.</span></strong></h2>
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<span style="font-family: Arial, Helvetica, sans-serif;">Being an early riser gives you some uninterrupted time in the morning to organize your home, your workspace, your thoughts or whatever else needs it. Not having to rush out the door also ensures that your clothes and toiletries won’t end up strewn across the floor or counter, and will instead be put back in the appropriate place.</span></div>
Michael William Downeyhttp://www.blogger.com/profile/01192190799265745266noreply@blogger.com0tag:blogger.com,1999:blog-3510603860403527256.post-71318442289885841182015-07-31T00:01:00.001-07:002015-07-31T00:01:21.139-07:0010 Steps to Create a Movie<br />
<ol>
<li>Film Concept - an idea or belief around which to tell a story. Propose ideas for approval by executive producer.<br /></li>
<li>Write your script - a written screenplay detailing story, settings, and dialogue.<br /></li>
<li>Draw storyboards for your film - sketches created by an illustrator to communicate changes of action or plot in a scene.<br /></li>
<li>Funding your film - find financing for the film so you're able to access proper equipment and staff.<br /></li>
<li>How to find Cast and Crew for your film - devote time to get necessary cast to fill roles.<br /></li>
<li>Scouting for Locations - visit as many locations as possible to get the right "on location" shot.<br /></li>
<li>Preparing a Shooting Script - break film into scenes placed in order of filming.<br /></li>
<li>Organizing a Schedule - creating a schedule gives you control over the day-to-day shooting.<br /></li>
<li>Writing and Distributing Call Sheets - a calendar of when each member should arrive for make up and what time actors are due on set.<br /></li>
<li>Equipment for filming - acquiring proper equipment to film the movie on certain budget is essential for creating the movie. </li>
</ol>
Michael William Downeyhttp://www.blogger.com/profile/01192190799265745266noreply@blogger.com0tag:blogger.com,1999:blog-3510603860403527256.post-16279032934145514002015-07-30T09:55:00.001-07:002015-07-30T09:57:00.381-07:00Bay Area's DecadeZ Scores Placements with E-40, Danny Brown, Tyga, SchoolBoy Q, & Management DealAfter years of producing, touring with his underground group “The Local Celebrities” & building his brand within the California music scene from the Bay Area as far down as Los Angeles it was in 2008 that, DecadeZ (then age 17), by chance met Mugzi & <b>E-40</b>. That chance encounter created a multitude of opportunities in which DecadeZ’s name began to spread even more rapidly than before. As time went on, his relationship grew with both Mugzi & <i>E-40</i>.<br />
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Being as young as DecadeZ was at the time, it intrigued Mugzi in particular due to the fact that DecadeZ was originally from Bakersfield,CA and had found his way all the way to the bay to network out of his element. This fire inside of DecadeZ made Mugzi & <u>E-40</u> take him in as one of their own & from there…. the rest has been history.
DecadeZ hails out of the west coast as one of the most creative artists to emerge in years. Working with artists such as E-40, Bone Thugs-N-Harmony, Keak Da Sneak, The Pack (The group who created the 2006 hit “Vans”), & more, he shows that he can be a main staple in the music business and that he brings another dimension to the table.<br />
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As a lyricist, he’s comes with his brash delivery and punchlines that come off almost ignorant in a way (much like Ludacris) On the other end of the spectrum, he is also a very versatile vocalist and songwriter who’s songs hold a place very near to the heart of individuals using past experiences that common people go through and allowing them to share the emotion with him as an artist.
Hailing as one of the most creative artist to emerge in years, DecadeZ comes off as a crowd favorite and the team player everyone likes to be around.<br />
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Overall DecadeZ has created a consistent brand and signature sound via his music and his signature trademark tag “He’s Been Hot For DecadeZ”.
As a Producer, he holds a sixth sense-like ability to fully envision,embrace,and create a complete record for an artist.
DecadeZ in short means forever .. and the field he is in is “music”.<br />
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<strong>Forever In Music</strong>
- DecadeZ<br />
<iframe frameborder="no" height="166" scrolling="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/214898668&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false" width="100%"></iframe>
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For PR, marketing, management, and beat sales contact Mike @ SoundSaves .com or 310-514-6820 or Lauren Michaels 619-218-6615
<br /><br />Official Website:
<a href="http://www.beatsondec.com/" target="_blank">www.beatsondec.com</a>
<br /><br /><a href="http://www.twitter.com/decadez" target="_blank">http://www.twitter.com/decadez</a><br />
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Videos DecadeZ is featured in:<br /><br />
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/BvM1okqrTq0" width="560"></iframe><br />
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<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/7kCf2nGOhds" width="560"></iframe>
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<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/nRBJgEv5S4M" width="560"></iframe>Michael William Downeyhttp://www.blogger.com/profile/01192190799265745266noreply@blogger.com0tag:blogger.com,1999:blog-3510603860403527256.post-57776930471792715262015-07-22T22:18:00.001-07:002015-07-22T22:18:14.004-07:00Stand Out Music<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 12.8000001907349px;">
We swim in a sea of messages – mass media, music, film, comedy, etc. Each day the sea gets more water and each drop in order to stand out must have its own DNA, it's own story, its own energy – something that stands out as a unique piece of work. It must be fresh and it must be unique!</div>
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I’ve worked in the music and entertainment industry for fifteen years. Not one year has been easy. </div>
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Imagine for a second what it looks like to spend quality time with family, friends or even an acquaintance. What are you doing, where are you spending time together? What do you talk about? All of these factors contribute to the experience of a connection you feel toward a certain person. Now think about how you could satisfy your desire to feel a connection if you couldn’t meet face-to-face. With today’s busy world, it becomes more difficult to get connected. Your music must connect with people. </div>
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This is where social media comes into play. By reaching out to others through social media web sites, people are able to be apart of each other’s lives if they aren’t there physically. You can experience a child growing up through pictures and videos posted on Facebook. Paired with postings about the new milestones the child is reaching, you are able to put together a story of the child’s life even if you can’t be there to see it. </div>
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Furthermore, social media makes it possible to find friends you have lost touch with, make new friends, network and promote your business. With digital communication, people have found a new sense of importance. You can share your thoughts and opinions and be able to understand the thinking of others. Blogging lets people show their passion to the world and creates a sense of empowerment to know other people are out there listening. </div>
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Virtual communication is not a substitute for the real thing, but it has a way of bringing people together over great distances. It is essential to keep the physical connection alive, but also to pair it with digital communication. </div>
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Finding a balance between these two things will prove to be beneficial to anyone. </div>
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<br />In order to accomplish this you have to really convince executive producers, engineers, arrangers,</div>
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What do you expect to get out of the music industry?<br /><br />What do you think the music industry expects of you?<br /><br />How serious are you about being a creative artist, entertainer, or producer?<br /><br />What is your action plan to prove that?<br /><br />How much time, effort, and money are you willing to invest to make your career goals come true?<br /><br />What sacrifices are you willing to make?<br /><br />How do you feel about the current entertainment industry and where do you think you fit in?<br /><br />Who do you consider to be the most influential entertainer of your time?<br /><br />Did you know, in today's market, it requires about a million dollars to release ONE single on radio, and major distribution release on an international level?</div>
Michael William Downeyhttp://www.blogger.com/profile/01192190799265745266noreply@blogger.com0