On Venture Capital
Investors are smart people. They are constantly looking for good investment opportunities. The best way to get the attention of investors is to come up with a really good, disruptive idea. Document it well, develop compelling strategies for taking it to market, and build a top quality management team with a blend of entrepreneurial enthusiasm and past success - all managed by a high-quality CEO with a track record of previous success. Investors are risk-aware, so you need to do everything you can to reduce the risk of your proposition. Prove the concept, develop your product, make a few sales. Create a happy pill for a survey contract for a few happy customers. The farther you can take the company without capital, while reducing risk and creating value, the better your chances of raising equity capital and the higher your evaluation is likely to be. Think like a Venture Capitalist, you must get inside their head and understand the frequent stumbles and pitfalls in business plans ...